Archive for Business – Page 28

Building Your Photography Support Network

This is more of a continuation of my last post It’s Good to Talk (to Other Photographers) where I touched on the idea of meeting and networking with our fellow professionals (and beginners).

What is a photography support network?

It doesn’t have to be anything terribly formal, in fact it can be anything from a small group of friends to a international organisation. The essence of a support network is having a group of photographers that you can call upon for advice or assistance (and vice versa). What’s more important is the social element…… you want to be in a group with people you actually get on with! Read More→

Email Marketing is Not Dead. Here are 8 Tips to Help You Build a Successful List

Since the advent of social networks, new opportunities to connect with our clients and prospects online are popping up everyday. Twitter and Facebook are among the two most popular ways to connect with LinkedIn not far behind.

You’ve spent time online and worked the social networks. Your followers are following, your friends are friending and your links are linking, now what? What do you do with this new community you’ve built? How do you convert them from a casual contact to a committed client?

Think of social networks as the first step in your sales funnel. You connect online by first listening to what the community is talking about. Answer their questions, offer tips and suggestions, provide links to information and become the expert advisor they’ve been looking for. Now it’s time to cash in a little of that trust equity you’ve build with your community and move them to step 2 of the sales funnel, the email list.

Some social media pundits out there will try to tell you email marketing is dead and you should spend your time interacting online. That my friends in not true! The two go together hand in hand. Social networks offer the introduction, the handshake, the conversation at the party, and email marketing is all the subsequent dates you go on before the wedding day. Think of it as a courtship to seal the deal. Read More→

Starting a Photography Business: Part 4 – I Have Confidence in Sunshine and Me.

In the last few weeks we’ve covered some of the basics and I thought it was about time we talked about the thorny subject that all photographers feel or have felt at one time or another; are my pictures good enough to put out there?

The song “I have Confidence in Sunshine I have Confidence in Me” from the musical The Sound of Music was going through my head this morning, and I think it sums up the place that we as photographers have to come from; we have to be able to feel comfortable showing ourselves because what we do is very, very personal.

I was talking to a business coach recently and she said photographers, artists & healers have the hardest time in coming to terms with feeling comfortable and confident in sharing their work because if there is criticism we see it as a direct reflection on ourselves, which of course logically we know it isn’t, it’s a photo it’s not us, it’s something we’ve taken though it’s not who we are.  Yet sometimes I know it’s easy to say but harder to believe.

For a long time I had a fear of putting my work out there as I was too busy comparing it to other photographers; the mistake I made was whilst looking at other photographers websites to get an idea of how I’d like my site to look I looked at some beautiful work, I looked at the prices, I gulped because some seem very low and then I stored that image in my head and I’d go back to my photos and look at them and think do they stack up?  This self doubt continued until quite recently, and I know I’m not alone as I regularly speak to professional photographers who are struggling with fear of criticism even though they have their work on sale.  It made me feel less silly and I realised that there is a lot of camaraderie and support amongst fellow professionals. Read More→

It’s Good to Talk (to Other Photographers)

I’m writing the first draft of this article sitting in a cafe in Edinburgh whilst reflecting on a delightful morning of pure, unadulterated ‘tog’ chat (or photog if you prefer). My reason for travelling the length of the country overnight on a bus wasn’t for a morning networking, but I thought I’d take advantage of having a few spare hours to share and learn over a black pudding and haggis brekkie.

In the dark ‘ol days of photography when dark rooms were dark and starburst filters were…. well, they were always rubbish….. Photographers would hide away in their (yet to be painted white) studio avoiding contact with any others who may dare to tread near their patch. The fear that talking to any fellow professionals might somehow lead to us being robbed of the wonders of our business and artistic mind…….. but that was then.

Today the modern photographer embraces world of web 2.0….. he tweets (even though he doesn’t really know why) he posts reasons why it’s important to hire a professional photographer (and not Uncle Bob) on his blog and he worries about the thousands of pounds/dollars he’s losing when someone uses his images as their Facebook profile. Read More→

Starting a Photography Business: Part 3 – How To Find A Trustworthy Web Designer

Oh this is a tough one isn’t it?  Particularly if like me, you know very little about websites other than the ones you browse.  When I decided on an internet company I really did have a few moments of wonder, could I learn quickly enough how to build a site and competently do all the coding required to have an all singing all dancing site?

Well you don’t know until you ask so I asked a man on Twitter who built them and now writes books about how to build them.  Bless Twitter for not giving us a soundtrack for our messages, I doubt I’d have enjoyed hearing the laughter that must have accompanied his reading of my message.  In fairness to him, he replied swiftly, he must have been worried about me blowing up the national grid, informing me that it wasn’t possible and recommending a company that builds them and that is where initially, a very frustrating journey began in trying to find a company to build my site.

At this stage all I know is that I want a clean, stylish design with sharp lines, that’s it!  I don’t know yet how I want to display my photos, where I want the writing with the keywords to go, I haven’t figured out how to set up a shop yet or how I want it to look.  I just want to do a bit of window shopping, have a look at some templates, get some ideas, and get a feel for a company to see how helpful they are.  The company I was referred to and many others that I found on the web hid their templates.  I don’t know if they realise how frustrating it is to be asked for contact details under the guise of a 28 day free trial when all you want to do is have a look at some templates to get an idea of what is possible. Read More→

Dealing With Amateur Photographers During a Wedding

I’ll never forget the first time I had to deal with other photographers at an event. I was standing next to the altar waiting for the ceremony to start. As soon as the music stopped suddenly there were 15 other amateur photographers up at the front taking photos. I literally had to fight for space and for shots. It took me by surprise and I had to adjust my thinking with how to deal with other photographers when I am the hired gun. Here are a few tips that I use.

Talk with your client. Explain to them that they are hiring you for this event and while you want your guests to enjoy the photos they also want to make sure that guests don’t disrupt the event. Ask them to have an announcement made that you will be the photographer for the event and to please stay in their seats during the ceremony and that you will make the photos available for purchase to friends and guests. Doing this can eliminate having to fight for space.

Work around other photographers. Remember that even though you are the professional you  don’t want to step on the toes of the guests of your clients. Politely ask if you could switch positions with them. Many times they are unaware that they are in your way and are more caught up in the event and have no problem moving. Read More→