Archive for Business – Page 27

Starting a Photography Business: Part 7 – Shall We Tweet?

I’m wanting to sit and write this article to tell you how wonderful Twitter is and how you should definitely think about using it for a business marketing tool but I’m getting distracted by er, Twitter! Well Tweetdeck to be exact.  And that is a wonderful thing about Twitter such is it’s phenomenon that people write different software for it and you can have so much fun with the different applications.

Just in case you haven’t yet signed up to Twitter let me give you a quick answer to is it worth it? Oh yes, indeed it is! I signed up when someone whose teleseminars I listen to said she sometimes gives away free gifts on Twitter.  I can’t say I was hooked immediately; this new world was complicated.  It took me two weeks to be certain I’d sent a @message, only when they replied was I sure.  And all this #FF business drove me insane for a couple of weeks too until I realised it’s something that happens every Friday when you recommend people who are good to follow.

But pretty soon it became addictive and I saw how it could be very useful to me when I set up my business.  So I began to follow people that I was interested in and then follow the people that follow them so I could get more of a niche following.  But it’s not all about marketing for me there have been some great advantages of being on Twitter, I have met some lovely people who over time have become friends, and it’s a fantastic place for being in contact with other people in your field of work.  There are numerous photographers on Twitter who are happy to answer questions and give advice on suppliers or just have a chat.  And I’m writing these articles now because I was on Twitter at the right time when Trevor was asking for contributors.

After a year with the bird, (I wonder if it sends an anniversary card?), I’m becoming more selective about only following people who actually have conversations so I can have a chat with someone and build up a rapport – though I do have the odd guilty pleasure in there too.  The accounts that only send links to webpages leave me cold & I also avoid like the plague the links to ‘click here and get 100’s of followers.’  I’m not certain but when you look at some peoples followers they have plenty of faceless companies and porn stars listed, I get the feeling they may have come from these type of links. Read More→

Tools for Your Photography Business – Software and Online Presence

There are dozens of tools you’ll need to set up a successful photography business. The bad news is that simply owning a nice camera doesn’t make you a professional photographer…… although sadly some folk seem to think it does!

We’re going to be looking at some of the essential tools you’ll need to acquire in at least the first year (if not the first month) of your business. There are cheaper alternatives to some of the suggestions I make but my advise is buy the best you can afford otherwise you’ll end up paying twice for it.

Many of the suggestions are in fact free so I am suggesting some the cheapest tools you can source! In time you’ll make upgrades but these suggestions are a good place to start.

Part 1 – Software and Online presence

In this section we’re going to be looking at your businesses digital presence and just some of the software you’ll be needing. Of course there are dozen of other programs and applications that I use that I’m not going to mention here but this is just dealing with the essentials.

Photoshop

I’m going to start off with the most obvious as it really has to be THE essential tool for a photography business. Lightroom and Aperture are both great tools but if I had a choice of only one then I wouldn’t think twice about shouting Photoshop at the top of my lungs.

The reason this is such an easy choice for me is that running a photography business is not just about processing images. You’re going to be doing lots of design work that other software just isn’t built for.

Photoshop does also have the advantage of working very well with other programs. At a later stage you’ll be adding other programs like InDesign or the very powerful (and free) PhotoJunction from Queensbury then Photoshop works wonderfully with both.

In the beginning Photoshop is probably going to be one of your most expensive acquisitions, but know that even Photoshop Elements can be upgraded to a full version eventually if cash is tight. Read More→

Starting A Photography Business: Part 6 – Looking After You!

Just the other day it all caught up with me, I’ve been so busy looking at different printers, working on site designs and loading all my work up to the site, running through costings and all the other things that go with setting up a business, when I suddenly realised that things were becoming hard work.  I’d become so caught up in everything business focused that I’d forgotten to take some time for me.

I’d stopped meditating as I just wanted to get on with the site in the mornings and I’d stopped going for country walks for the same reason.  Yet by not taking the time to do these things that I enjoy I had lost the balance in my life.  And having a smart phone it’s so easy to check emails on waking, before even hitting the bathroom & clicking my brain straight into work mode rather than waking slowly.

I have been meditating for a year or so now, so I was quite surprised how easily I found it to slip out of good habits.  Since I realised I have taken the time to meditate and made a pact to start adding things into my week that I enjoy.   Thanks to my reminder I realise that it’s important to have things going on in my life other than the business. Read More→

What should my photography business sell?

It seems that these days we’re constantly arguing about whether we should offer digital images or not and forgetting about the bigger picture….. what else do you have to sell?

It depends on what type of business you are and if you’re in the business of selling images or products.

If you’re a product photographer for example the debate over if you sell images digitally isn’t the issue…. it’s how you sell those images.

Are you charging a day rate or are you charging per image?

I like to be paid for the work that I do……. for me that means that clients have to pay for the work that I do on individual images….  so per per images pricing works for me.

Why this works better than charging an hourly rate? Clients still think that photography is involves the click of a shutter and two minutes in Photoshop. The client is never really going to appreciate how much work and skill goes into properly finishing an image. Don’t waste too much breath explaining it…. they don’t really care. In fact all they care about is how much it will be and if it looks good enough.

In regards to other types of businesses like wedding and portrait photographers, there’s no reason why you can’t apply the same principles of per image pricing. Here’s the bombshell though…… it’s not easy selling digital wedding images individually (at least not for a decent amount) so don’t bother trying.

Read More→

Working with Videographers During a Wedding

Many times in our still photography profession we encounter instances where during an event, such as a wedding, we are competing for time and attention with guests, amateur photographers and the videographer. I have been fortunate enough to have worked alongside some great videographers both professional and amateur who work with me so that we can make both of our jobs easier.

Video and still photography are worlds apart in the sense of setup, lighting, and position. I had a comment on a previous post about a still photographer who had a very hard time with a videographer especially during the cake cutting ceremony. The videographers light created unwanted effects on the still photographer’s photos and videographer basically ran away with the positioning.

Here are some suggestions I have to try and make your joint work effort easier.

  1. Talk to the videographer before the event starts. Get a game plan. Make sure you both are on the same page and see how you can work around each other. The last thing you want is him getting in the way of your photos and the last thing he wants is you right in the middle of his video.
  2. Take turns. When I am doing the formals I always make sure that they are getting what they need to and they reciprocate. Usually if you extend the olive branch they are more than willing to work with you. Get your positioning, take your shot and then make sure they have time to get what they need before moving on.
  3. Ask for what you need. If they are doing something that is impeding your performance then simply talk to them about it. If their light is too bright, explain the situation and perhaps take turns or dare I say, recreate the moment again with the couple so that you get a beautiful shot. It’s going to take some fancy footwork on your part but being a wedding photographer means being versatile. We cant control very much in our environment and we have very little time to control what we can. Work with what you can and create what you cant. Read More→

Starting a Photography Business: Part 5 – Starting the Website Design

Now I’ve found a reliable web designer I’m turning my attention towards how I want the site to look.  I was having a wonderful time looking at different photographers’ websites and seeing how beautiful they were, my mind was set, I was going to have a stunning splash page, you know the type, where the first page you see is a full screen changing image of a beautiful photo.  Yes, this was how my site would start, one big decision made, I was going to showcase my work in the best way possible.

Step into the picture one professional web designer, I was so pleased with myself, I’d been searching for ages as to how I wanted the site to look, I sent off an email to let him know I’d got it sorted, a splash page for me please!  Oh, so quickly my hopes and dreams were dashed.  I’d let myself be seduced by these sites completely forgetting the training in the book Get into Bed with Google, which the web designer gently pointed out.  If I solely had one of my beautiful images on the first page with no writing I’d just said goodbye to a search engine ever being able to find my site and list it like it should.

I’d like to say I was mature about this and simply accepted it; I’m afraid though my ego was put out as I’d set my heart on it, ‘What no chance to showcase my work in such an attention grabbing way?’  I was a bit like a child again well she’s done it so why can’t I?  Logic, pure logic won the day & I went away to stamp my feet and stick out my lower lip in solitude!  Now though I’m eternally grateful to www.smartdecat.co.uk (who incidentally I receive no commission from for mentioning them), they could have done as I asked and not said a word, I’d have been happy for ooh at least a month until the search engines didn’t list me and then I’d have had to start the design all over again. Read More→