Archive for Business – Page 30

Starting a Photography Business: Part 1 – From Conception to Birth; a Business is Born

Quietly sitting on my garden bench drawing a picture from a photo that I had taken of the island of Capri in Italy, when I was living there, I was feeling into the thrill of the moment of standing in that spot to take the photo, mind body and soul I was back there, when I heard a voice say, why don’t you share these photos with everyone?  In that moment, in that space of love for my subject it seemed a perfectly easy step, why yes, of course I’ll share them.

As I returned to the present moment, all manner of questions started coming into my head, mainly how?  I was like a chimney pot with ideas smoking out the top of my head and my charcoal was writing so fast it’s amazing it or the paper didn’t self combust.  Just how would I share them?  The easiest and cheapest way without giving me overheads was obvious; a website, but oh my goodness!  How do I even begin to do that?  Could I maybe build one myself from scratch?  If any web designers are reading this I hope you didn’t just choke, I was, I think, touchingly naive, surely anything is possible? That is what we are taught.

Over the next few weeks I will share with you the steep learning curve I’m taking from the aha moment to actually getting a professional ecommerce site up and running.  From how to find a trustworthy web designer to all the essential things you need to know about being found on search engines, do you have to pay to appear on Google?  How to market your website and use social media effectively, how to work out pricing for your product and most importantly how to feel comfortable about asking for money for your photos, yes I know, that’s a biggie. Read More→

10 Quick Ways to Increase Your Wedding Revenue

Ah wedding photography! A goldmine or business land mine?

However you feel it’s going with your wedding photography business the chances are it could be doing a little better……. am I wrong? Here are 10 quick ways you can increase your wedding revenue.

  1. Work out your value and charge day rate for your time……nothing else….. just your time… everything else comes later!
  2. Make sure you’re product costs are not higher than 20%
  3. If you must offer ‘shoot to burn’ then why not consider per image pricing.
  4. Sell storybooks using per page pricing.
  5. Pre-design (or get someone to do it for you) pages of your clients storybook. Let them eliminate the pages they don’t want….. it’s the opposite of up-selling!
  6. Don’t worry about offering packages but instead introduce a minimum product credit spend to be paid upfront. Read More→

Take My CD and Print? Photographer’s Excellent Response to Client: by Pro Studio Supply

Pro Studio Supply Logo

Here’s a great article our friends over at Pro Studio Supply wanted to share with the CurrentPhotographer.com community. Enjoy!

A tip for those of you planning weddings: To print every single wedding picture we have would only cost $104 at Walgreen’s. Skip the print package and just get the CD-Rom!  – Janet

Woe to photographers who have clients like Janet.  Photographer M. Bubba Blume of Insomniac Designs Photography offers an excellent response for educating the customer who questions why she should pay him to print photographs when she could get them printed from the CD at a low-cost processor.

‎Thanks Janet!

Photo Price ImageOf course, Walgreen’s uses the cheapest paper and processing they can get away with and the result is prints that won’t be around in 50 years.

You’ve spent the money on a professional photographer. You’ve trusted him with creating the memories and capturing the moments of one of the most important days in your lives. Why not trust that he knows what he’s talking about when it comes to prints?

Sure, you won’t pay 19 cents a print. But you shouldn’t. I can spend 4 or 5 hours working on one image to make it as perfect as I can get it. Most images don’t get that kind of time, which is true, but they do get some time. They all get color corrected and balanced lighting. Go ahead and print that on some cheap paper and see how they turn out. Read More→

Silly Things Customers Have Said to Photographers: by Dominic Lee and Friends

  1. Can you take people out and touch them up? (from Paul Cooper)
  2. Pointing to the 20×16 in the price list for 500 Euro, customer asks “how much is it for one? I don’t need 20!”
  3. In the middle of a family session, the Dad steps forward and hands me his own digital camera, “take one with this I’d like to email it to all our relations”.
  4. Customer: How much is it?
    Photog: The sitting fee is 65 Euro
    Customer: Would it be any cheaper if we stand? (from Richie Gavin)
  5. I’d like a disc of high res proofs so I can zoom in on the faces, I promise I wont print them myself!
  6. Customer: I’ve come to collect my wedding album from 15 years ago
    Photog: Do you mind me asking why you left it so long?
    Customer: Do you have any idea what it’s like to find parking around here? (from Fran Gavin)
  7. I presume you will throw in a set of high-resolution files so I can make my own album & give out copies to my friends; I’m a bit of a dab hand at Photoshop myself you know! (from Michael McKay)
  8. I know you, you did my sister! (a girl who bumped into a wedding photographer in a pub).
  9. Customer looking at the previews, “My ears are far too big” (from Andrea Siffert)
  10. Customer looking at previews, what’s that mark on my face? Photographer stares back at the woman’s face and says retouching is free but plastic surgery is extra! Read More→

8 Ways To Turn Wedding Guests Into Your Next Client

Wedding Group Shot

In an ideal world every one of those twentysomething bridesmaids at your last wedding is newly engaged and in the market for a photographer and it just happens you build up a superb report with all them during the prep photos. Sadly this doesn’t always seem to be the case but it’s worth remembering that nearly everyone at the wedding will at least know someone who is getting married in the next 12 months. It’s not easy marketing yourself to 200+ people all at once but here’s a few ideas that might help you along the way…… Read More→

Survey Shows 95% of Designers Use Stock Imagery But More Originality, Creativity and Diversity is Needed

GD USA LogoPRESS SUMMARY – An annual survey of 1,139 Graphic Design USA (GDUSA) readers shows designers rely on stock imagery today more than ever. The survey, which the magazine has been doing for 24 years, shows that 95 percent of designers use stock in their work and more than half use stock at least 20 times a year. Both represent new highs in the survey.

The survey demonstrated how important innovations like subscription models, micropayment, robust search capabilities and royalty-free licensing have contributed to the use and acceptance of stock. A short follow-up survey revealed that 70% of the respondents who have a “go-to” microstock agency prefer iStockphoto.

“Looking back at the past 24 years, it is easy to see why and how stock has become ubiquitous in the world of design,” said Gordon Kaye, editor and publisher of GDUSA. “Gone is the arduous task of dealing with color separations and gone are the ‘Mad Men’ days of three-martini lunches and unlimited budget. Designers today are being asked to do more with less. Fortunately, new business models and technologies have made it possible for them to continue to produce brilliant work.”

In general, designers are satisfied with the range of choices and the quality of images available today, and most believe collections continue to improve. However, many respondents pointed out a lack of originality, contemporary imagery and a tremendous need for greater diversity in cultural, ethnicity, gender and age offerings. Those same designers indicated that they are willing to pay a premium for this kind of content. Read More→