Aug 26, 2010 – PRESS SUMMARY – Canon U.S.A., Inc., a leader in digital imaging, rounds out its Summer product introductions with four new L-series lenses and two new accessory extenders for professionals and advanced amateurs. Leading the introductions, the EF 8-15mm f/4L Fisheye USM lens is the world’s widest fisheye zoom lens, providing professional photographers and cinematographers with a unique optical tool for capturing 180˚ angle-of-view shots on all EOS Digital SLR cameras. Photographers looking for a broad focal length range with excellent image quality will enjoy the Company’s first L-series 70-300mm telephoto zoom lens, the new EF 70-300mm f/4.5-5.6L IS USM lens, delivering outstanding sharpness, contrast and color fidelity in a compact, lightweight form factor. Canon is introducing two new versions of its popular super telephoto lenses, the new EF 300mm f/2.8L IS II USM and EF 400mm f/2.8L IS II USM super-telephoto lenses delivering incredible image quality at all apertures for professional photojournalists, sports and wildlife photographers. For professionals and advanced amateurs looking to push their L-series Canon telephotos to the limit, the Company is proud to upgrade its two popular extenders with the new Canon Extender EF 1.4x III and Extender EF 2x III for additional telephoto reach and exceptional clarity. Photographers will immediately notice that the latest Canon L-series telephoto lenses and extenders have a more neutral white tone compared to earlier models. This new shade of white will be used with all L-series telephoto lenses and extenders beginning in the second half of 2010. The introductions of these Canon lenses have been timed with Canon’s latest camera introduction, the Canon EOS 60D Digital SLR camera, designed for advanced amateurs and emerging professional photographers.
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