The highly anticipated Canon EOS 5D Mark IV has officially been announced. There were a lot of rumored specs circulating for weeks leading up to the announcement, but the wait is over.
While the 5D series is not Canon’s top of the line DSLR body, it is the most popular among professional wedding, portrait, and nature/wildlife photographers. With the introduction of full HD 1080p video recording in the 5D Mark II model, it made Canon’s pro-sumer DSLR hugely popular among budding and professional film makers alike. This camera was the first notable DSLR body to include video recording and was the pioneer in fusion photography.
The 5D Mark IV takes video to the next level with 4K 30p and 24p recording capabilities. It will also pull 4K 8.8 MP still images from a video segment, a technique many fusion photographers have adopted to capture the perfect moment. To make video shooting even easier, the camera features Canon’s propriety Dual Pixel CMOS AF, even when shooting 4K to help ensure sharp focus and subject tracking.
The 30.4 MP Full Frame CMOS sensor offers stunning image quality in nearly any light, with ISO range 100-32,000; expandable up to 50-102,400. The DIGIC 6+ Image Processor delivers up to 7 fps continuous shooting.
The 61 AF points with 41 cross-points is a welcomed addition to the 5D line, and the 150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.
For the first time in the 5D series, the Mark IV features built-in Wi-Fi and Near-Field Communication (NFC) providing an easy way to transfer images and MP4 movies to compatible mobile devices, as well remote shooting when using the Canon Camera Connect App. The EOS 5D Mark IV also includes a built-in GPS receiver with compass for precise geo-tagged information of latitude, longitude, and elevation. These features have been available in other DSLR models for some time, but the only way to have them in a 5D model was through the use of an external device.
Pricing and Availability
The Canon EOS 5D Mark IV DSLR is scheduled to be available in early September 2016 for a retail price of $3,499.00 for the body only.
It will also be sold as part of body-and-lens kits with the EF24-70mm f/4L lens for $4,399.00 and the EF24-105mm f/4L IS II USM lens for $4,599.00, scheduled to be available late October.
For more detailed information, please visit Canon’s 5D Mark IV product page.
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
In addition to the new EOS 5D Mark IV DSLR, Canon also introduced two EF-Series L-series lenses as well as a variety of EOS accessories. The new EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens features a large diameter GMO dual surface aspherical lens and ground aspherical lens, f/2.8 aperture throughout the entire zoom range, fluorine coating, improved durability and is dust and water resistant. The new EF 24-105mm f/4L IS II USM Standard Zoom lens features an improved four-stop image stabilization as well as ghosting and flare reduction with air sphere coating. 
Being a fan of High Dynamic Range (HDR) Photography, I’ve become very intimate with the Auto Exposure Bracketing (AEB) function on my Canon camera. What I’ve come to realize is that obtaining the entire tonal range of an image at 1 EV increments can be difficult if your AEB settings will only allow 3 exposures to be produced. Sometimes -2, 0 and +2 are just not enough. If you have an extra $300+, you could purchase a 
April 4, 2012 – PRESS SUMMARY – 
