My experience with corporate shoots is that sometimes, the environment is not exactly like the customer has described it, or does not really provides the kind of colors or light allowing to deliver the message you need. That is the reason why I use equipment to modify the look of a specific scene during the photo shoot. Some coloring is of course always possible in post production, but I am not a Photoshop freak, and I prefer to get the results right the first time, and to minimize post production.
This example was a shooting session in a control center. A few pictures were expected for a press file, showing the “hi-tech” look of the dispatching center. When I arrived on location, I was impressed by the “clean” aspect of the room, a bit like a hospital. I decided to use color filters on strobes to give a more dramatic aspect to the pictures. After some tests I decided to go for dark blue, to give a “night” impression.
Let’s just follow the different steps:
Just for information, the used equipment was:
- Nikon D3 camera with 24-70 2.8 lens on a tripod with hydrostatic head
- Radio controlled shutter
- Radio controlled strobes
- 600Ws Strobes with color filter and barn doors, with digital energy selection
- Lightmeter to determine exposure
Now that the appropriate color is chosen, I can take the actual pictures I needed. Here are two examples of the results.
Three pictures have been selected for publication and have been shown in several papers, corporate magazines and even on TV. See the examples below:
The coloring I have shown in the previous example can also make technical or industrial pictures more interesting as we are going to see in the next example. In this case I had to take pictures of people working in a very uniformly colored environment. All the equipment was cyan/light blue. To add some warmth to the place, I decided to go for orange.
Guy Van Hooveld is an executive in the IT sector and also a freelance photographer. He is mainly specialized in industrial, corporate and event photography.
He also owns and manages the photography wiki (http://www.techniphoto.com/wiki), a site publishing general information about photography, reviews (contributors are welcome BTW). He also has experience in other areas like sports, product, landscape and wildlife photography.
Company: Guy Van Hooveld Photography
Photo/Video Credits: © 2010 Guy Van Hooveld
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