Archive for Books

Photography 101: 5 Essential Tools For Better Photos

One of the most common responses for obtaining better photos is often to purchase a better lens. There is a ton of truth to this, but there are items you can add to your camera bag that will also help you achieve great photo results. These are not overly expensive items and deserve a home in your camera bag at some point.

1. Get your white balance in order. Correct white balance is crucial in this new digital age. The subject of white balance is a completely new article (taking note for a future piece), but it is essentially how your digital camera views the lighting of the world. Yup, your reading light gives off a different color light than the sun nicely tucked away behind some clouds. This is where correct white balance comes in.

There are a few items you can use to aid you in setting correct white balance. A tool such as the X-Rite ColorChecker not only gives you a target to set white balance to, but you also have an abundance of options for post processing. However, what if you don’t have $100 to blow on this handy device? Have no fear as you can go cheap here. I walked around for a good year with a gray paint chip in my camera bag. You want something as close to an 18% neutral gray as possible here. A quick Google search will help you narrow your choices down for what ever brand of paint chips are available in your area.

Once you have your white balance device you have two options. If your camera has the ability to set white balance off a target, fill the frame with your gray card and fire off a shot. Those who like to set white balance in post processing can take a photo of the gray card and then use that photo to set white balance in your post processing software of choice. This simple device will help you keep colors as true to what you saw as possible. Read More→

Peachpit Announces Free Online Resource Center for Adobe Creative Suite 5

Peachpit LogoMay 2, 2010 – To accompany the Adobe CS5 launch, Peachpit, publishers of technology books, eBooks and videos for creative people, announced the launch of their CS5 online resource center and the publication of new books and videos designed to enable readers to get the most out of the powerful features of CS5. The resource center offers complimentary excerpts, video tutorials, detailed book descriptions and articles from CS5 experts. Their new books and videos are aimed at all levels of users and cover all that’s new in CS5, including Photoshop, InDesign, Illustrator, Flash Catalyst and more. Read More→

Peachpit Releases The Digital Shoebox: How to Organize, Find, and Share Your Photos

DIGITAL-SHOEBOX-BOOK

Sep 12, 2009

PRESS RELEASE

Berkeley, CA—Sept. 9, 2009—Billions of baby, graduation, and wedding photos around the world are often ignored or misfiled into obscurity by casual photographers everywhere. The solution: Peachpit’s The Digital Shoebox: How to Organize, Find and Share Your Digital Photos, by Sarah Bay Williams.

While managing hundreds of thousands of digital photos for the Academy of Motion Picture Arts and Sciences, Williams realized that people need an easy-to-remember system for organizing their photos that doesn’t feel like homework.

The Digital Shoebox is a small and easy-to-reference guide packed with helpful tips and amusing anecdotes, designed to help readers keep their photographs organized and accessible.

“People get frustrated with everything from downloading photos to annoying applications that organize their photos for them automatically,” Williams said. “What happens if that application goes away? Then where will their photos be?”

About The Author
Sarah Bay Williams served as Communications Photography Coordinator of the Academy of Motion Picture Arts and Sciences (presenters of the Oscars) from 2004 to 2008, where she managed hundreds of thousands of digital photos for a growing historic collection. She also enjoyed attending and working at five Oscars presentations. She is now the Ralph M. Parsons Fellow in the Wallis Annenberg Photography Department at the Los Angeles County Museum of Art and lives in the very photogenic neighborhood of Venice, California.

About New Riders, an imprint of Peachpit
Berkeley-based Peachpit has been publishing the industry’s best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video, digital lifestyle, and all-things Mac-related since 1986. Its award-winning books feature authors who are at the top of their field, pioneering new techniques and new approaches. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, Kelby Training/NAPP,Apple Certified, and others. Peachpit is part of Pearson, the international media company. Pearson’s primary operations also include the Financial Times Group and the Penguin Group. Learn more at www.peachpit.com and www.pearson.com.

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Peachpit Announces New Mac OS X 10.6 Snow Leopard Books

Sep 1, 2009

PRESS RELEASEpeachpit-press-logo

Four New Peachpit Books Ship on Same Day as Software

Berkeley, CA—August 31, 2009—For the first time ever, Peachpit announced four books that will be shipping on the same day as Apple’s new Snow Leopard operating system, the fastest and most reliable version of the Mac OS X ever.

Snow Leopard introduces and upgrades many new features and technologies, with hidden power that new and experienced users can learn to take advantage of to maximize their use. The following Peachpit books are designed to help any user unlock the power of Mac OS X Snow Leopard:

Mac OS X 10.6 Snow Leopard: Peachpit Learning SeriesMac OS X 10.6 Snow Leopard: Peachpit Learning Series is the latest update of Robin Williams’ bestselling guide that will have readers working miracles in no time with Snow Leopard. With this book, readers can learn in their own way, whether it’s working through the lessons from start to finish, jumping straight to step-by-step exercises about new features, or looking up just what they need at that moment.

Mac OS X 10.6 Snow Leopard: Visual QuickStart Guide

Mac OS X 10.6 Snow Leopard: Visual QuickStart Guide, the latest update of Maria Langer’s bestselling Visual QuickStart Guide will take readers through all of Mac OS X’s groundbreaking capabilities and new features. With plenty of screenshots to clearly illustrate techniques, this reasonably priced guide is a great reference to the essentials of Mac OS X 10.6 Snow Leopard. Read More→