Archive for Business – Page 11

Friday Business Challenge – Week 7: Goal Setting and the Next Seven Weeks

Welcome to week seven of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

So on to week number seven.

Goal Setting and the Next Seven Weeks

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

*See “The Challenge and the Reward” above for more details.

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

How to “Nudge” Your Clients to Pick Up the Phone and Call

A while back I wrote a Weekly Business Tip titled “Email Marketing is Not Dead. Here are 8 Tips to Help You Build a Successful List”. I truly believe email marketing is an effective way to stay in touch with past and future clients. It’s a soft-sell approach to keep in front of them on a regular basis so when the need arises to hire a photographer you will be the first one they think of.

Hopefully those who read that article took my advice and created a list of your current clients and prospects and started your email marketing campaign. For those of you who didn’t or if you are just coming on-board now, there’s no better time than the present.

If you’ve been running an email marketing campaign for a while you may find yourself getting frustrated with the results. You spend the time creating your newsletters, company updates, special offers, etc. but are seeing very little return on your time investment. Don’t worry this is normal! On average if you are getting a 20% open rate you’re doing good and remember that the 20% who are opening your emails may not necessarily be in the market to hire a photographer at that time.

Unless you are a commercial photographer doing repeat work with advertising agencies, graphic design studios, etc. the need for a professional photographer doesn’t come up on a daily basis. But if you’re a wedding photographer who also shoots portraits you could find yourself getting new work from existing clients as their lives change. You may start with their wedding, then roll in to baby portraits, then yearly holiday family portraits. The objective with email marketing is to stay in front of your past clients so when these life changes happen you’ll be there to capture them. Read More→

Friday Business Challenge – Week 6: Seven Steps to Email Marketing

Welcome to week six of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Tanya Tindale for participating in the Friday Business Challenge for Week 5. Be sure to check out her website at TindaleImages.com to learn more about her.

So on to week number six.

7 Steps to Email Marketing

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Goal Setting and the Next 7 Weeks…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Marketing Campaigns for Photographers – Say Hello to Everyone

This marketing strategy was suggested to me by my good friend and photographer with over 30 years of experience, Tim Hoy.

As Tim puts it….

“I make a point of saying hello to everyone, whether I’m in a shop, on the tube or just passing them in the street. Everyone knows someone who is getting married sometime soon and as a wedding photographer the more people who know me the better”

It’s remarkably simplistic and yet probably the best and certainly the cheapest form of marketing a wedding photographer (or any social photographer) can employ.

It’s not just about saying hi to random strangers in the street but actually being the one to start a conversation with the people you meet in your day to day life.

This can be the girl in the coffee shop your order your morning cappuccino from or the owner of a shop you pass everyday.

The effectiveness of this campaign is more about subtly rather than stuffing business cards in people’s hands but its certainly a good reason to carry a few flyers or even promotional vouchers with you to hand out.

Read More→

Starting a Photography Business: Part 48 – Read the Small Print

Faraglioni Rocks, Capri, Italy

The last few weeks have seen a fair bit of action on the photography holidays side of my business, though none of it as I would have necessarily wished. It is though, giving me an opportunity to do things a little differently.

When my new travel partner and I first got together we put pen to paper to draw up contracts so we knew what each other’s responsibilities were and what we expected of each other which has worked well and held up. What we didn’t check into fully at the start was insurance policies and trading laws.

I had spoken to Trading Standards in the UK to find out what was expected of me as photographer running tours and what insurance cover I needed. All was well, by going in with a travel agent I was covered, however, and this is a big one, the UK has some pretty stringent consumer protection in place, and rightly so, to safeguard guests’ money. It’s not necessary for an agent to be ABTA bonded, however it is necessary for an insurance policy to be in place so that any money paid in is ring-fenced. This means if any problems arise with a company becoming insolvent, guests get their money returned to them.

It is illegal to trade in the UK without this financial insurance, however in America these consumer travel laws don’t exist, and my travel partner was based in America. I was deeply concerned about this imbalance in law between our countries and then a huge blow for my travel partner. It turns out that there are draconian state laws in place in America to prevent travel agencies trading in some states unless they pay them a large bond. This effectively limits the scope of business a travel agent can do in their own country. With all this coming to light and my concerns about financial insurance we dissolved the partnership. Read More→

Friday Business Challenge – Week 5: Seven Steps to Creating a Referral Program

Welcome to week five of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

So on to week number five.

7 Steps to Creating a Referral Program

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Seven Steps to Email Marketing…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–