Archive for Business – Page 10

Starting a Photography Business: Part 49 – More Questions Than Answers!

One recce down, one to go for the proposed photography holidays; it’s the first time of visiting this part of Italy, and the area that I’m going to, Cilento, sits within a national park, my expectations are high. I was drawn here by my friend who lives here and runs her own wedding business, http://www.italybrideandgroom.com/ For brides, this area must be a dream; blue seas lined by beautiful beaches in a quiet intimate town with a wedding meal at a restaurant perched high above the coast in the hilltop town of Castellabate, more about this town later.

Santa Maria, Cilento, Italy

Though as a photography location or an area for Healing with Photography holidays, is it right? That’s what I’m here to find out. As the plane descended into Naples airport, after an absence for me from Italy of four years, I crane my neck to look out of the window and get a glimpse of my beloved island of Capri. As it came into sight tears pricked my eyes, it felt so good to be back after all this time apart.

I arrived at sunset so daylight the following morning was to reveal the secrets of Castellabate and Cilento. A flat coastline, long sandy beaches, lidos – wooden built cafes – lining the beaches and small harbours revealed possible photo locations.

I decide that the high hills that surround the coastal town of Santa Maria probably hold the real magic of the Cilento area. The hilltop town of Castellabate, with its castle, beguiling alleyways and views across the countryside, captured my imagination and I spent a good few hours exploring around here and taking photos. It wasn’t only my imagination that was fired by this town, a film crew were here too making a sequel to the Italian film Benvenuto al Sud. I have a real soft spot for this little town and the restaurant Belvedere, with its delicious food and wonderful views over the bay and the Amalfi coast below. Read More→

Defining Your Photography Business: by Sheryl Warwick

Many people who start off in photography as a business will take every single dollar that comes their way. I know because I did, we all have to make ends meet. I started off with the goal of shooting weddings as my profession. I remember what I paid my wedding photographer and thought I could make a good living doing that. I started doing some engagement photography and worked my way into booking weddings. I had shot about 3-4 weddings when I realized wedding photography was not for me. I continued to do it because I loved photography and remembered how much I wanted to do it as a career.

Eventually I had a few clients ask for some boudoir photos as wedding presents. I admit I had given my husband a set for our big day. So I obliged and started doing my research on how to give my clients the best images possible. I did my homework and looked at styles from photographers across the country. I picked what I liked and what I found appealing to me. Then I sculpted it to fit what I envisioned. My first 3 clients shoots went great and I decided I wanted to post a gallery on my site so I could book more of these clients. Since many of my brides had their grooms shop my site for their wedding day photographer, I chose to make a whole new site devoted to boudoir so they wouldn’t have their surprise spoiled. This was the best decision of my life. It might not fit the bill for you and your business, but for me, it’s exactly what the doctor ordered. Read More→

Animoto Announces Free September Webinars

September 9, 2011 – PRESS SUMMARY – Award-winning online video creation service Animoto (www.animoto.com) announces today two new free webinars on September 15th and September 22nd for photographers interested in enhancing their senior portrait business.

“Over the past few years we’re proud to have played a rapidly growing role in the success of senior portrait photographers across the U.S. This September, Animoto is excited to help photographers have their best senior season ever by hosting two free webinars packed with new ideas and marketing tips for boosting a studio’s senior portrait business,” said Erik Bjornard, Vice President of Marketing.

Rock the Boat, Break the Bank: a webinar with Blair Phillips & Animoto

On Thursday, September 15th from 2:00 PM – 3:00 PM EDT, photographer Blair Phillips will share with webinar attendees his unique approach to senior portraiture. In this webinar, he’ll discuss how he involves parents during the senior session, how unique (and free) set design creates a style that no one else in his market has, and how his outdoor lighting has launched his senior business into the next orbit. Read More→

Friday Business Challenge Wrap-up

A huge thank you to everyone who participated in the Friday Business Challenge bought to you by Current Photographer and Today is Different. Did you miss the 7 weekly challenges? If you did it’s not too late to go back and check them out?

  1. Avoiding the overwhelm of social media
  2. Providing a remarkable experience
  3. The 7 point website review
  4. Must do SEO tactics for photographers
  5. 7 steps to creating a referral program
  6. 7 steps to eamil marketing
  7. Goal setting and teh next 7 weeks

So if you stayed with us, how did you go with the challenges? We’d love to hear your comments. If you are saving them up for a rainy day, that’s cool as well!

If you particiapted in the challenges and want to see more from me at Today is Different pop on over, have a look around and get a free marketing promotions planner if you subscribe.

Bye for now and happy challenging…

Robyn

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I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

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Marketing Campaigns for Photographers – Publishing Prices

A well known photographer once told me “The only reason people ask how much is that it is the only question they have.” In some respects this is true but the decision to publish prices and rates on your website can make a dramatic impact on your online marketing efforts.

It’s always been my belief that if you are going to publish your prices on your website then it should be because you are either incredibly cheap or incredibly expensive. In truth there is no real right or wrong way…… well actually that’s not strictly true. The wrong way would be not to experiment. For this reason this marketing campaign has four different options. (The next part of this article will be published next week). I’ll let you decide if you are going to try all or none of them but I would suggest that you do try out at least a couple of them.

1. Prices published in full
Arguably we live in a ‘compare the market’ world and I for one find it frustrating if I can’t immediately find the price of something on a website. The only problem with answering the only question that people might have is that they don’t have a reason to contact you other than to book a session or meeting with you.

This will result in a much higher enquiry to booking ratio and probably increase the quality of your clients as well. Whilst it does act as a filter for time wasters at the same time you might scare away others before you have had a chance to properly sell yourself.

You do also open yourself to being undercut by the competition but even if this does happen just ignore it. The worst thing you could do for your business is to get into a price war. There will always be someone doing better work than you for cheaper. Once you accept that you can move on and worry about more important things.

Read More→

Starting a Photography Business: Part 49 – Sharing Knowledge

Bright and Beautiful

This last couple of weeks I’ve taken some time to do some different things to usual and have a bit of break before I go into the recces for the holidays.  The first Italian resort to recce, the region of Cilento, it’s an area that I don’t know, though I do know it’s meant to be even more beautiful than the Amalfi Coast.  And from personal experience, I know when I’ve been in Sorrento and taken the public bus down to the beautiful city of Salerno, beyond Amalfi, you look across and you can see the coast stretching out beyond and it does look enticing.

If you are holidaying on the Amalfi Coast, do take a public bus down to Amalfi, and change for a bus to Salerno – always try and sit on the right hand side of the bus going down to Amalfi so you get the best views, though if you suffer from vertigo, stay to the left.  You’ll find the coast gets even more stunning on that section between Amalfi and Salerno.  And the city itself is beautiful and understated with a wide promenade lined by palm trees and a very modest cathedral compared to other Italian churches.  Anyway enough of the holiday blog, I’ll tell you all about the recce when I get back. Read More→