Archive for Business – Page 16

How to Build Your Senior Market With Facebook and Referrals: by Danielle Neil

When I started my business, I knew that I wanted to photograph high school seniors. My biggest hurdle was finding seniors when I started. Being a transplant to my town, I did not know many parents of high school students. Where to start? My website was not ranking high enough on Google for clients to find me. My senior portfolio was slim since I was just starting out. I decided that print or yearbook advertising may not be the right avenue. I decided my best bet was a two month Facebook ad looking for senior models from four local high schools. I created my ad to target a specific segment from those schools: 16-17 year-old girls. I opted to try this as a test and only spend $100 to see if it was a success. After I hit my $100 limit, I had a few inquiries and one student that was ready to model for me.

I offered my senior model two sessions, one in the spring and one in the fall. Being a “model” included some bonuses. A discounted session fee, referral cards and a discount for every student she referred. I also made it a point to have her post watermarked images on her Facebook page. Read More→

Starting a Photography Business: Part 39 – Alter Ego

I read an article in the British Journal of Photography that fired my imagination and helped me to work out how to unite the two different forms of photography I like to do. The article was about an exhibition being held that features work by photographers who use a pseudonym. By working under a different name it allows them to sell work that doesn’t quite fit in with their main band of work; it frees them to work without restriction or be judged by other people’s pre assumptions about their normal work.

Gosh this was a freeing article to read; I quite often do photography that doesn’t really fit in with straight landscape photography and although my Signature collection allows me some leeway, there are times when I know and feel in my heart that some images I’ve taken just don’t sit well alongside my other work, and so I leave them stored on my SD card waiting until I find that right place for them.

I’m sure we’ve all taken images where we are veering slightly away from our original brief of what our customers expect of us; by creating an alter ego it allows us that freedom.

I love taking things within a landscape; close up of flowers, shapes of trees, animals and quite often things I would describe as arty; the type of images that you might see in an exhibition though probably not on someone’s wall in their sitting room. The article has given me a new lease of life, and I’m seriously considering how to move forward with this. Read More→

Escalate LIVE "Be Boutique" Available on DVD or Direct Download

June 15, 2011 – PRESS SUMMARY – Escalate LIVE co-producers Kubota Image Tools and Dane Sanders, announced the availability of Escalate LIVE “Be Boutique” in HD video download or DVD format. The three DVD set includes five presentations by successful, respected professional photographers, a lively panel discussion lead by Dane Sanders and intimate tours of two thriving studios. A partnership between Kubota Image Tools, provider of photographer-empowering tools and educational offerings, and renowned educator Dane Sanders, the “Be Boutique” video was captured at the most recent interactive Escalate LIVE workshop.

Escalate LIVE “Be Boutique” is designed to help portrait photographers center their value and brand on their distinctive talents and signature style. The video package features the advice and inspiration of professional portrait photographers Julia Woods, Vicki Taufer, Tamara Lackey and Lori Nordstrom. Julieanne Kost, digital imaging evangelist for Adobe, provides her expertise on portrait workflow to help those following the program to become more efficient.

“Our live events are priceless one-of-a-kind experiences, which transform the businesses of those that attend. This video package takes the most important parts of that experience and delivers it to the home or studio of photographers seeking insight and inspiration these pros offer,” said Sanders. “The workshop sessions, panel discussions and studio tours give aspiring and established photographers access to the best portrait studio minds in the country, and a model for success they can return to over and over again.” Read More→

Starting a Photography Business: Part 38 – Best in Show

As you read this I will be preparing to go to my local agricultural show; it’s a two day event, and I’m looking forward to lots of fun. I love agricultural shows; my mum and dad used to take me to them as a young child.

The sights the smells, the bull that tries it’s best to pull the handlers arm off as they are standing in the ring being judged. The elegant dogs in the dog show, the rare breeds; sheep and the smelly pigs, for me along with the cows my main love is the horses.

So much goes into getting the animals ready for the show ring, you see huge bulls being washed down, brushed and combed, pampered and fussed over like all good dogs are at Crufts. There’s a vast difference between the mucky cows I take photos of in fields and the pristine nice smelling cows that are exhibited at the shows, it must be like living in a parallel universe for them.

An agricultural show offers the everyday person the chance to get up close to these beautiful animals, wander around their stalls and observe the reality of a day at a show. For farmers and horse owners alike it can mean very early starts to get the animals ready for travel, and competitors can travel great distances, to enter their specimen with big prize money and pride at stake.

For me, I divide my time between the cattle and the horses. There aren’t many opportunities to see working horses being dressed for the ring.  Like the cows their day starts early and getting them turned out for the ring is a big responsibility. The shire horses that pull the dray, (the old style wagons that used to deliver a companies wares, mainly breweries enter these competitions now), have their manes dressed with little flowers their tack rubbed, brass polished and shoes washed. When it comes to the show jumpers, some of the horses will have had their manes plaited before they go into the ring. At these shows, no animal enters a ring unless it is looking it’s best. Read More→

Marketing Campaigns for Photographers – Build a Non-Photography Site

This marketing campaign isn’t for the faint hearted and requires a considerable amount of commitment but it’s fruit can ultimately be plentiful and delicious (financially speaking).

Over the past few months and completely down to PhotoCreative365 I gained a reputation within my small community as ‘the WordPress guy’. I’m certainly no expert on coding or anything like that but I’ve tested many a plugin and checked out hundreds of different templates. This puts me in an adventitious position in terms of knowing and finding suitable tools that a site might need. A few months ago I offered to give a mum’s community and support group’s website a complete overhaul. As baby and child portraits have kind of become my thing in 2011 this was the perfect type of group for me to align myself with.

As I mentioned before….. this was not a small project and I certainly learnt a lot in the process but now I’m part of a site and a community that fits perfectly into my target market.

Read More→

Why Your Client Needs A Professional Wedding Photographer

We all love photography. It is what we do. We are artists and sometimes the business end of the business doesn’t really seem like our cup of tea. We would all be happy if all we had to do was shoot and edit and not have to worry about marketing and selling our services. Convincing potential clients of why they need to choose you can seem daunting but I am here to give you some advice. I am here to help you understand why you need to make them understand they need you.

Weddings can be such inspirational events. The grace, the charm, the elegance, the beauty, all things that make for great photographs. As a photographer I love to photograph weddings for exactly these reasons. They inspire me. They truly bring forth the meaning of a fairytale. Everything seems possible on a wedding day. As a photographer it would be ideal for us to be able to control all aspects of a shoot from lighting to setting to color to positioning. Unfortunately during a wedding this is just not possible. Some of the hardest shots we take are on the move with less than ideal lighting with very limited timeframes in order to achieve beautiful timeless photos that will capture client’s memories forever. It is because of this reason that wedding photographers are both in high dollar demand and can leave a bad taste in people’s mouths. It’s also because of this that your client needs your professional abilities.

Wedding photographers get a bad rap and unjustly so. Everyone with a digital camera calls themselves a professional these days. They print up a few business cards online, make a website, put up some cheap prices and start selling to everyone out there who wants to save a little bit of money on their day. They charge $300 bucks, shoot the entire wedding with their camera on automatic using an on-camera flash and give the client a CD with badly edited images and they call that professional and it makes us look bad. We’ve all seen it, we’ve all experienced it. I admit, my wife and I were no different and have experienced it ourselves. Read More→