Archive for Business – Page 17

Starting a Photography Business: Part 37 – The Insider

Last week I went to listen to a well-known English landscape photographer, Charlie Waite, give a talk. I wasn’t quite sure what to expect; it was in a theatre and so although I knew he’d be showing his work I wasn’t sure how technical the material might be.

He started with a little philosophy, a really interesting snippet about Ansel Adams; did you know that he only expected to take 12 great images a year in the camera? I get so used to seeing his work condensed into books that I tend to forget that he must have had his off days too!

I love listening to other photographers in my field talk; I like hearing about their successes and their frustrations, in fact, I’m always charmed when they humbly confess that they’ve had those days where they’ve struggled to make anything work, weeks spent abroad praying to find that one moment that makes their time away worthwhile.

As we looked through his photos, me making notes from time to time in my beautiful new notebook, I came to realise how similar we all are in the way we connect with the environment, and how special that connection with the universe is for us even though we all work slightly differently.

Someone asked me the other day what is it that you feel when you are taking the photo and the emotion afterwards? I wish I could say I gave a polished answer, but I fumbled around with words trying to explain what it is that it does for me; unfortunately for them, I fell short of what they expected me to say, as they tried to put it into their own words. “It makes you feel like this….?” Well no not really it doesn’t.

It’s a tough gig to explain to one person let alone a theatre full of people what images mean to you, and I couldn’t help but notice that when we got to the really personal photos; images where Charlie had clearly felt an intense connection in the moment between him and the universe that took his breath away, he too was fumbling around for the words to convey the importance. Read More→

Customers or Competition?

As a professional are you more knowledgable of your “perceived” competition than you are of your customers and your own business? If that is the case then why are you shocked when your “perceived” customers go to your competition?

The photography business and senior business has gotten extremely competitive. I am grateful for being in a competitive business in the past. My wife and I spent ten years in pharmaceutical sales before becoming a full time photography studio. There is no doubt that you need to know your competitors (the real ones) and what you can offer that they don’t. But use your limited resources (e.g. time) to explore creativity, learn business, and promote yourself instead of obsessing over any competition.

As an entrepreneur and a small business owner there is nothing more important than the success and happiness of your customers. Everything else plays a role but nothing else is more important to the lifeline of your business than the exchange of a customers’ hard earned money for your services. That is how your business keeps it’s door open. If that fails then so do you.

Focus your efforts where they need to be focused. Read More→

Starting a Photography Business: Part 36 – Old Foes

An old friend came to town this last week and I think my friend has been having more fun than me catching up.  The old friend I speak of is my old foe; pricing.

We’re just starting to get all our prices together for the holiday tour and it’s kind of interesting. I’ve just had a moment of looking at all the figures, thinking oh no they are getting a little bit scary now and it’s all getting a bit real, and then I realised; hello, hello hello, here’s my old friend. I didn’t enjoy you first time around and guess what; I’m not going to jump into your swirling pool of gloom this time around. I’ve seen you lurking in that dark corner of my mind and I’m showing you the door.

It’s interesting though isn’t it how we deal with an issue and then feel stronger because we’ve dealt with it, and then have to deal with it all over again when it comes back to visit again a little while later. It’s been a while since we’ve been here but here it is again, though I caught it and I feel quite good about myself for realising what was going on.

Quite often when I find myself getting a little bit tense about hotels taking a while to get back to us, or writing proposals to do photography workshops in local hotels, I take a deep breath and come back into the moment. I stop and realise that gosh a year ago I was no near this point and this is a pretty fantastic thing I’ve done to launch a business, and now we’re talking about photography holidays and I’m moving on with a second business which is photography related. Read More→

Square: Affordable Credit Card Processing for Photographers

We all know that Paypal revolutionized online payments, giving ordinary citizens the ability to accept online credit card payments for anything from eBay purchases to monetary gifts for graduation. But another revolution is brewing…

Square is a credit card service for ordinary people and small businesses that provides a number of advantages over traditional merchant credit card accounts and Paypal. Priced competitively with Paypal and much less expensive than a merchant account, Square provides the ability to enter an amount, type and/or photograph a description of the transaction, and swipe a credit or debit card. Funds are deposited into your bank account daily.

The coolest part of Square is the card reader, which they provide for free when you open an account. It simply plugs into the headphone jack of your iPhone or iPad and allows you to swipe Mastercard, Visa, American Express, and Discover cards. Your customer signs on the screen using the input device that Steve Jobs and Apple made famous–the finger–and you can email a receipt directly to the customer. Read More→

Starting a Photography Business: Part 35 – Read the Instructions!

This last week I’ve been working on a bit of promotion for the website, but not down what you might consider traditional advertising of clicking through.

Come close, make sure no-one else is listening, are we safe to carry on?  This is something that I read to do, but technically you don’t do it under your own name.  How about a Wikipedia listing?  This doesn’t unfortunately help with page rankings on search engines; it does though give you a bit more coverage if people search for your company name.

A word to the wise, when you create a Wiki account it has a manual of how to create a submission, do read it, don’t start to read it think, I use WordPress or other such sites I’ll be ok and stop reading it half way through to save you time.  Hmm, I tell you this as a top tip, as I was that person that half read the instructions, thought I’d be able to figure it out and got well and truly stuck on the coding.  I haven’t had time to go back and finish it yet, but I will try and get it figured out by the time you are reading this.

To make the page official and be listed by the site, you need to have a point of reference, a link people can click on that takes you to an independent website to validate your page.  I have put a link to my about page and used some of the text from it, and its here where I got stuck; adding in the reference point list.

Another thing that I’m starting to create is a channel on Youtube.  It was something that came up in our last mastermind call; a colleague is creating one for her travel business to promote her tours.   A light bulb went on and I suddenly saw how I could have a presence, even if not in the most traditional sense of a video.  It’s a site I’m eventually going to use when I do short promotional videos of my photography courses, yet I suddenly thought what is to stop me having a slide show of different styles of my photographs? Read More→

Tying The Knot: How A Promo Turned Sushi Into Big Fish

Imagine a world where one wedding just isn’t enough for a bride. She loves them so much that she just wants to get married every weekend! Who cares who the groom is?! She just wants to relive that amazing day over and over again, and of course have you photograph each and every one!

Ok, time to wake up! Unfortunately we don’t live in that world and instead we face the reality that wedding photography is a hard business. Not just because of the scale of the event, or the long hours of shooting and editing, or the knowledge and skill required, but because you always need a constant flow of new customers.

Unlike other genres of photography, wedding photographers can’t rely on regular customers or repeat business as brides only get married once. Ideally!

Of course weddings inevitably yield baby and family portraits which you’ll be only too happy to shoot. But if weddings are what you want to focus on then how do you keep the momentum going and keep the portfolio building? And where exactly is that new business going to come from?

If you’re like me your first experience as a wedding photographer was second shooting at a friend’s wedding. That was a great start, but you only have so many friends and, inconveniently for you, they’re not all about to get married!

The solution is to grow your potential client base but that’s not an easy task either. With little wedding experience why would brides come running to you? Time to think smart. Read More→