Archive for Business – Page 22

Starting a Photography Business: Part 22 – On Location

I took a complete break from the computer this weekend and journeyed out to do a recce of an area that I’m thinking of using as a location for some sunrise shots, right at the top of a very steep hill with a view over the plain below.

It was a very rainy day and I decided it would be perfect for a drive out, (if you ignored the flooded roads!), the country roads were quiet so I could pull up whenever I wanted, blocking the road to have a peer over hedges or through gates.

The area around this particular village has been calling to me for a while; it’s a lovely English village, a sandstone church stands high on the hill overlooking the village below, a country pub is the sole commercial activity and opposite, a tiny triangle of village green which is dominated by a huge old oak tree.

As I drove around the lanes I noticed important things I hadn’t seen on my previous visit, footpaths – rights of ways across farmland.  As the ground was sodden from many days of rain, yesterday wasn’t the time to take a walk and see what new views can be seen from the fields.  I’ve made a mental note though and will be back soon to investigate.

Driving back down the steep hill that affords a dramatic view over the valley below, past a golf course with a footpath crossing it – who would risk that Sunday lunch walk?  Winding my way down the road past grand houses I glanced to my left and on a grassy bank below the trees were daffodils in bloom.  I couldn’t believe my eyes, daffodils in February, so I pulled in and got out to investigate.   It was going to be tricky to take good shots, the ground was sodden so not great for kneeling or lying down and the daffs were on the lowest part of the bank.  It was worth a shot though, I decided.  I love taking photos with raindrops on petals and as the rain was bouncing down I couldn’t fail to get some. Read More→

Starting a Photography Business: Part 21 – The Final Countdown

As the last few days before the launch are fast approaching, I’ve been enjoying the chance to go through the site with a fine toothcomb to make sure everything is as it should be.

I’ve had some friends take a look at the site and all feedback has been positive and some interesting things have come up too. It is a great idea to let people have a look at your site before you send it live. Spelling mistakes you’ve become blind to get picked up and having some test customers going though the site before launch is so useful for getting to know how smooth a transition it is from product to checkout.

Because I’ve been working with the site for so long it became clear that I have become more blinkered to it than I imagined; a couple of friends flagged up areas they didn’t think were as straight forward as I did. So there have been some tweaks. It turned out to be really quite scary asking friends to have a look over the site, particularly as two were photographers but it was a good stepping stone for the launch.

It’s been a week of ticking off checklists when the tasks were complete. Favicon – the image that appears on the address bar & makes your site more visible when it’s bookmarked. All delivery prices correct for each country. I’m having a download section so we, (the web designer and I), have been testing to make sure they download ok. Read More→

Starting a Photography Business: Part 20 – Shining Light

I’ve been very fortunate in having parents who have always been supportive in everything I do. They went to all my school events, championed my dreams and bolstered me whenever my confidence has wobbled. So then it comes hard when people in my circle pick holes in my dreams.

Have you experienced this situation? You are on an exciting journey, everything is gathering pace, you are full of confidence your visions are becoming a reality with every passing day. As you radiate confidence your social circles widen, opportunities for partnerships come your way like never before, yet you suddenly discover a fly in the ointment.

Someone, and probably someone very close to you, is taking great enjoyment in being negative. They are trying their best to bring you down to their level of disbelief. In their world it is incomprehensible that all your visions and dreams could and are coming true. I remember listening to someone talking about their own transformation from wage earner to self employed and her surprise and hurt at some of her closest friends and family who didn’t want to share her vision or support her, slowly she released them from her life. Read More→

Starting a Photography Business: Part 19 – First Night Nerves

I almost didn’t make it today; I’ve been so busy having a mini meltdown with the site, and if you follow me on Facebook you’ll understand, that I almost forgot what day it was!

On Monday I decided that I didn’t like the front page, I took it apart, rearranged the text and then finally started working with different templates to alter the look. By the time I’d finished and made a real mess of it I decided that actually I really did like it the way it was! By that time it was a case of calling help to my web designer. I’d altered some of the design that had already had been done and now it not only looked messy I’d just created some extra work for him.

I felt a bit like when you go to a clothes shop, sorry I guess I’m only talking to the female population here, try on many different clothes and then decide after walking around a hundred shops that the very first thing you tried on was the right one! So a very big thank you to my wonderful web designer who didn’t tell me off just simply understood that I was just having a little meltdown.

I think it’s just first night nerves, the closer the site comes to launch day the more things I want to change and fiddle with. And oh gosh it is the fiddling that causes the problems; its how it started with the homepage; “I wonder if that would look better there?” It’s that very preserve I thought I’d banished from my psyche, the hunt for the non existent perfection. I’m comforted though that if the dress rehearsal is having hiccups the launch will go to plan. Read More→

Starting a Photography Business: Part 18 – Mastermind

The other day a fleeting memory of photo frames suddenly came into my mind of how when starting out with the idea of this business I suddenly realised it was going to be more involved than simply putting up some images to sell on a website.

There were so many questions I had like where to find suppliers?  I didn’t have anyone I could ask or bounce ideas off – it was learn as I go along.  And so when the vision of frames came to me the other day I breathed a sigh of relief, I made it!

However maybe if I’d used a tip I read earlier on in the process from business coach Jack Canfield’s book ‘The Success Principles’ I could have had immediate support: though I have to confess, wasn’t brave enough until now to do it.  One of his principles is mastermind groups; gathering four to six business people together to meet via phone or Skype weekly, fortnightly or monthly whichever works for you all.  Mastermind groups are routinely used by many millionaire business people to help drive their business forward. Read More→

The One Skill That Will Supercharge Your Business: by Chris Horner

Most people dislike the sales process. They think they have to be slick, maybe they have to ‘trick’ people with a crafty ‘close’, or that they have to talk a mile a minute until their prospect gives in.

None of that is true.

There is, however, one skill in particular that if mastered will propel your business forward faster than anything else. Best of all it works whether you’re speaking to someone directly or you’re letting the copy on your website or brochure do the talking: understanding and being able to explain the difference between a feature and a benefit.

A feature is simply a line item. It’s something about your product. A benefit tells someone what they will get out of it. A benefit paints a picture.

Take the Nikon D7000 camera for example. Which description sounds more interesting?

The Nikon D7000 features a 16.2mp sensor.

Or

The Nikon D7000 features a 16.2mp sensor, 25% larger than its predecessor for unparalleled detail resolution and ability to capture subtle highlights. Read More→