Archive for Business – Page 23

Marketing Campaigns for Photographers – Gift Vouchers

By Michael Shilling
Friday, January 21st, 2011

This is the second in our series looking at different marketing campaigns for photographers.

Also in this series:
Marketing Campaigns for Photographers – Win a Car!

Marketing Campaigns for Photographers #2 Gift Vouchers


This is a great little campaign as not only is it effective but it’s great for building relationships with other businesses.

The Campaign

Free photography gift vouchers offered to businesses. The chosen businesses can then offer these vouchers as part of a purchase incentive or just as a thank you to their valued customers. Read More→

Categories : Grow Your Business, Marketing Campaigns
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Remember, Your Clients Are Reading… by Tracey Brown

By Guest
Friday, January 14th, 2011

With the onset of Facebook, Twitter and blogs, we have to keep in mind that everything we post as photographers WILL BE READ. Over time I have noticed that with these outlets it is so easy to get too comfortable with what we put out there. Regardless of our true feelings about any situation especially when it comes to clients, both past, current and potential, we must always come across as positive.

Case in point, I had a wedding that I was so looking forward to as it was an out of town location with great scenery. I was particularly looking forward to capturing some shots with my clients at some of the local attractions. But the entire day was a complete wash out and I pretty much ended up with nothing. Truth be told, the day was a wreck. My hair got wet, a guest knocked my Lightsphere off of my flash in the rush to get out of the rain and the videographer was a total nuisance! Read More→

Categories : Grow Your Business, Guest Bloggers, Social Media Marketing
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Marketing Campaigns for Photographers – Win a Car!

By Michael Shilling
Friday, January 14th, 2011

This is the first in our series looking at different marketing campaigns for photographers.

If you have any campaign ideas or suggestions then please use the comments or email me at info@photocreative365.com.

Marketing Campaigns for Photographers #1 Win a Car!

I first came across this campaign at a Mitche Graf seminar at last years’ SWPP convention here in London. The campaign Mitche recalled was forwarded to him from a US based photographer who specialized in senior portraits.

After a nasty divorce all the photographer was left with was a classic convertible (I forget which make). Short of cash (and business) the photographer realised that something drastic was needed….. This is where the ‘Win a Car’ campaign began….. Read More→

Categories : Grow Your Business, Marketing Campaigns
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10 More Steps: A Sarcastic Business Plan

By John Pyle
Thursday, January 13th, 2011

10 things to jeopardize your senior photography business:

Everyone always talks about steps to success. They are all over my twitter feed and other blogs especially with the New Year upon us. Some of them are excellent posts. But I do love some funny posts every now and then. Since I am iced in down here in Georgia and feel like being a little sarcastic I decided to write about  some great steps you can take to sabotage or stall your senior photography business. A recipe for NOT succeeding if you will. So take a look at these 10 steps and follow through with them if you want your 2011 to be a year to remember.

*Have fun with this post as it was written in a lighthearted manner. And note: I am not looking down on others from the top of my 70-200mm…just posting some funny topics. We have all probably done some of the steps if not all of them. Happy New Year and enjoy the sarcasm!

1. Wing it – Make sure your photoshoot with the senior has no goals or direction. Just show up with your camera at a location of your choice. Start shooting pictures at random places, titling the lens every other picture, and stare at the back of your LCD screen a lot. It is better to look at the screen on the back of your camera than at your subject. Oh and don’t talk much. Customers like it better when you give no direction. Do not give feedback to the senior. Keep her and her parents guessing as to how the image looks.

2. Buy the most expensive equipment, even if you don’t know how to use it – It is always a good idea to get a 1.2 lens even if you don’t know what Aperture or f-stop mean. When shooting a senior with a group of friends or her family as long as you are at 1.2 something in the picture will be “tack sharp” even if it is just an ear. Read More→

Categories : Make Better Photographs, Senior Portrait Photography
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Starting a Photography Business: Part 16 – Design Changes

By Ruth Bayley
Monday, January 10th, 2011

The site is coming together so fast now which is wonderful though over Christmas I have had a break from it but would keep having a wander through it to see what my first impressions were each time, does the font need changing?  Is the colour of the banner right?  Do the galleries look well laid out?  Is it easy to navigate from page to page photo to checkout?

So much has changed from how I originally envisioned the site design and much of that change is for the ease of my customers despite the fact that I wanted it to look different.  For instance I have a side navigation whereas I was only going to have a top navigation so my photos could take up the full width of the page, which incidentally they do on zoom.  The benefit for my customer of this and as a knock on effect for me is to get easier sales and give more visible access to my galleries.

By having only a top navigation if people were at the bottom of my page to get to other pages they would have to scroll all the way back up to the top, it would make it less customer friendly, less self promoting, and if people can’t remember what else is in your navigation when they are at the bottom of the page then they might easily get distracted and head off to a different site.

By having a side navigation it means people are never that far from my page lists and just to be certain they are also in my footer.  I know I myself have scooted away from a site that hasn’t had side navigation forgetting until a few days later that there was another page I wanted to look at and even then I’ve not necessarily gone back. Read More→

Categories : Grow Your Business, Starting a Business
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