I’ve seen lots of different promotions from photographers who have run different competitions and many that do charity work but this marketing campaign is a little different.

The biggest difference is that you will be raising funds for charity but you’ll also be making some money for your own pocket too.

What you need

1. Friends
Not just any friends, but lots and lots of what my wife likes to call my “photo friends”. To be more specific, you need a network of photographers either locally or nationally that photograph the same sort of subject as you (babies, pets, seniors etc).

The next thing you have to do is convince them all that you have a wonderful idea for a marketing campaign and it’s not going to cost them too much time or money.

You will need to have all the photographers on board before you begin the promotion of the competition.

2. A Charity
It does help if you choose a charity which will help you with your marketing and promotion. Ideally your charity needs to reflect your area of expertise so if you are a pet photographer then work with animal shelter, if you’re a baby photographer then a children’s hospital might be your choice.

3. Judges
They don’t have to be celebrities but it’s certainly wouldn’t hurt if they were. Obviously they can’t be the photographers entering images but if you manage to sign up a couple of industry experts with judging experience all the better. Read More→

Michael Shilling

Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.

www.memorygate.co.uk