Feb 4, 2010 – Hasselblad announced their new H4D-40 medium format DSLR camera that’s intended for high-end 35mm photographers. Built on the successful H3D-II series, the H4D-40 adds faster capture rates, higher ISO ratings, up to 4 minute exposure times and the new True Focus feature. The 40MP CCD sensor measures 33x44mm and provides almost twice the capture area of the largest 35mm DSLR sensors.

Most high-end photographers understand the advantages of medium format systems over smaller 35mm DSLRs. It’s more than just mega-pixels, you also get superior image quality in color, detail and clarity and the larger H systems provide considerably shallower depth of field range, making it much easier to utilize selective focus for creative effect.

Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.

The H4D-40 is available for immediate shipping and costs $19,995 for the camera body, viewfinder and 60mm lens.

HASSELBLAD H4D-40 Medium Format DSLR

HASSELBLAD H4D-40 Medium Format DSLR True Focus System

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Trevor Current

Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.

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