Archive for Hasselblad

Go Behind-the-Scenes of a High-end Fashion Shoot with Joseph Cristina

In this behind-the-scenes video, Joseph Cristina from Allure Multimedia tests the Hasselblad H4D-40 medium format DSLR camera in a high-end fashion shoot. Joe’s creative vision and “run and gun” style of shooting combined with the superior quality of the H4D-40 captured some amazing images of these original fashion designs.

The shoot took place in sunny Miami, Florida at Shake-A-Leg Miami Aquatic Center and Marine Academy. You may see some familiar settings in this video as several segments of the hit USA Network original series “Burn Notice” were filmed there. If you look closely in the video you may even see a few clips of me. I flew down to assist Joe on the shoot and to cover the event for CurrentPhotographer.com. We’ll be posting a full review of the Hasselblad H4D-40 along with some other photos, clips and behind-the-scenes content from the day.

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Introducing the Hasselblad USA Webstore

Hasselblad LogoFeb 7, 2011 – PRESS SUMMARY – A great deal of advanced technology and craftsmanship goes into every product that Hasselblad produces and our commitment to quality is evident in each item in the extensive range of professional equipment that make up the Hasselblad line, from cameras and lenses to adapters and lens shades, ensuring that all of your professional needs can be easily met – regardless of the photographic situation you face. Finding a dealer that has the space to handle such a broad range of advanced professional gear is not always that easy, however. And for our U.S. based customers, especially, with the great geographic distances between dealers, this has proved to be a rather major obstacle.

Until now, that is.

Hasselblad Webstore

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Great Promotional Offer on the Hasselblad H4D-50

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Sept 4, 2010 – Hasselblad is offering another great promotion. If you’re in the market for an H4D-50 and buy before September 30, 2010, they’ll give you an instant $3,000 cash rebate, but will also allow you to trade up to the Hasselblad H4D-60 as soon as it hits your local dealer later this year. You just pay the retail difference between the H4D-50 and the H4D-60.

Hasselblad H4D-60

Visit http://www.hasselbladusa.com/3000 for more details.

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Buy a Hasselblad H4D-40 and Get 25% Off a Lens of Your Choice

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Sept 4, 2010 – Hasselblad is running a great promotion. If you purchase an H4D-40 (either as a 80mm kit or a standalone camera) between now and September 30, 2010, they’ll give you 25% off any one Hasselblad lens of your choice.

Hasselblad Lenses

Go to http://www.hasselbladusa.com/25-off to find out how to take advantage of this limited offer.

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Hasselblad Releases Phocus 2.5 for Mac

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May 15, 2010 – PRESS SUMMARY – In addition to a range of new photographer-oriented features, Phocus 2.5 for Apple computers allows users to import RAW files from more than 150 DSLR cameras, and features support for most standard image file formats, making Phocus more flexible and powerful than ever before.

Hasselblad Phocus 2.5

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Hasselblad H4D-40 Wins TIPA Award for Best Medium Format D-System

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April 27, 2010

PRESS RELEASE

The H4D-40 with its breakthrough True Focus technology is selected as Best Medium Format D-System Camera by prestigious international TIPA committee.

For the second consecutive year, the Technical Image Press Association (TIPA) has selected a Hasselblad camera as Best Medium Format D-System. The new 40 megapixel H4D-40 and its groundbreaking True Focus with APL (Absolute Position Lock) was chosen for this esteemed award by editors of more than two dozen of the most well-respected photography magazines from around the world. Selection for the award was based on innovation, the use of leading-edge technology, design and ergonomics, ease-of-use as well as price/performance ratio.

Hasselblad H4D-40 with True Focus
In addition to its True Focus and APL technological innovations, “making auto-focus easier and more accurate for photo professionals,” TIPA noted that “The H4D series has been designed to meet the demands of high-end commercial photographers who require the ultimate in both image quality and performance.” Read More→