Archive for marketing – Page 13

Marketing Campaigns for Photographers – Writing a Flattery Article

This might sound like a strange idea for a marketing campaign as it’s unlikely to bring you hundreds of bookings overnight. What it will do however is get you (and your site) noticed by people you admire. The marketing campaign is really more about building relationships and raising your public profile.

What is a flattery article?

At PhotoCreative365 I produce these type if articles from time to time. Sometimes they are more of a ‘thank you’ to photographers or websites that have helped me – 100 awesome photography blogs is a good example of this.

A couple of weeks ago I put together a post titled Newborn photographers. Newborn and baby photography is something that recently accounts for about 80% of my work. As a result I’ve been researching lots of different photographers from all over the world to gain a little inspiration. Read More→

Starting a Photography Business: Part 35 – Read the Instructions!

This last week I’ve been working on a bit of promotion for the website, but not down what you might consider traditional advertising of clicking through.

Come close, make sure no-one else is listening, are we safe to carry on?  This is something that I read to do, but technically you don’t do it under your own name.  How about a Wikipedia listing?  This doesn’t unfortunately help with page rankings on search engines; it does though give you a bit more coverage if people search for your company name.

A word to the wise, when you create a Wiki account it has a manual of how to create a submission, do read it, don’t start to read it think, I use WordPress or other such sites I’ll be ok and stop reading it half way through to save you time.  Hmm, I tell you this as a top tip, as I was that person that half read the instructions, thought I’d be able to figure it out and got well and truly stuck on the coding.  I haven’t had time to go back and finish it yet, but I will try and get it figured out by the time you are reading this.

To make the page official and be listed by the site, you need to have a point of reference, a link people can click on that takes you to an independent website to validate your page.  I have put a link to my about page and used some of the text from it, and its here where I got stuck; adding in the reference point list.

Another thing that I’m starting to create is a channel on Youtube.  It was something that came up in our last mastermind call; a colleague is creating one for her travel business to promote her tours.   A light bulb went on and I suddenly saw how I could have a presence, even if not in the most traditional sense of a video.  It’s a site I’m eventually going to use when I do short promotional videos of my photography courses, yet I suddenly thought what is to stop me having a slide show of different styles of my photographs? Read More→

Marketing Campaigns for Photographers – Start Your Own Podcast

I’m a keen consumer and producer of podcasts…… you can hear my rambles every Monday at photocreative365.com

In fact the New Media Photographer podcast where Trevor had a regular guest spot, is how I first came across Current Photographer.

Podcasts have been around for a long time but it’s a medium that continues to grow. They are cheap to produce and relatively easy to put together.

I have a very inexpensive microphone and all I use is Garage Band and the Blubrry PowerPress Podcasting plugin…… all free (if you have a mac) except the mic which set me back a staggering £11.99 (time for a new investment methinks). Earlier this year at the SWPP convention I met a lot of other photographers that either know me from a forum or have visited my site. I was actually quite surprised (and encouraged) that quite a few of them listen to the podcast….. even if some use it as a sleeping aid!

In the beginning you will just be talking to yourself but be patient. After just over a year of podcasting I’m pretty happy with the amount of iTunes downloads I get and it’s become an important part of PhotoCreative365. Read More→

Tying The Knot: How A Promo Turned Sushi Into Big Fish

Imagine a world where one wedding just isn’t enough for a bride. She loves them so much that she just wants to get married every weekend! Who cares who the groom is?! She just wants to relive that amazing day over and over again, and of course have you photograph each and every one!

Ok, time to wake up! Unfortunately we don’t live in that world and instead we face the reality that wedding photography is a hard business. Not just because of the scale of the event, or the long hours of shooting and editing, or the knowledge and skill required, but because you always need a constant flow of new customers.

Unlike other genres of photography, wedding photographers can’t rely on regular customers or repeat business as brides only get married once. Ideally!

Of course weddings inevitably yield baby and family portraits which you’ll be only too happy to shoot. But if weddings are what you want to focus on then how do you keep the momentum going and keep the portfolio building? And where exactly is that new business going to come from?

If you’re like me your first experience as a wedding photographer was second shooting at a friend’s wedding. That was a great start, but you only have so many friends and, inconveniently for you, they’re not all about to get married!

The solution is to grow your potential client base but that’s not an easy task either. With little wedding experience why would brides come running to you? Time to think smart. Read More→

Marketing Campaigns for Photographers – Build your referral network

As a wedding photographer there’s nothing worse than receiving a great lead from a big spending past client only to realise that you’re already booked!

This certainly happens to me more and more as my own business grows but with every disappointment there’s an opportunity. An opportunity to build on relationships with my referral network.

The worst thing you can do in such a case is to reply to such enquiries with a note saying….. sorry we’re already booked ……. actually that’s the second worst thing you can do….. the first is to just ignore the enquiry altogether.

This could be potentially damaging to relationships you’ve already built with past clients. At the very least letting them know you book up a year in advance will act as a call to action in regards to any other potential client they might send your way.

Read More→

Starting a Photography Business: Part 33 – Foot in Mouth

With social media only too eager to broadcast the ramblings that we have and let’s face it; a lot of us use social media for keeping a hand in for our business, without constantly tweeting business messages and links, maybe sometimes we don’t necessarily think too much about what we say when we stick a message out there. However that lack of thought can cause enormous problems at times.

Here in the UK on Friday, I’m sure that most of you will be aware that there was a royal wedding. Someone that I follow on Facebook made a comment about the wedding, it was on the anti-side of the royal wedding and though English, they completely misjudged the feeling of people in this country and amazingly, around the world. The torrent of messages disagreeing with her and some quite strongly worded ones flooded in from people worldwide.

Social media makes it so easy to put your thoughts out there without a filter; your filter becomes the people that react. The person I’m talking about is an author, and I was curious as to how many people she lost as followers and how many people just shrugged their shoulders. Read More→