Archive for marketing – Page 14

Marketing Campaigns for Photographers – Publish a Book

Self publishing today isn’t what it used to be…… it’s miles better!

What are the marketing benefits of publishing a book? Do I really have to answer that question?!?!?

You might not be hailed as the next Anne Geddes overnight and it’s unlikely that you’ll sell many copies but that’s not what this marketing campaign is really about.

Let’s use a portrait studio as an example.

Every quarter you could have a book published which captures the season.

  • “Spring Location Portraits”
  • “Winter family portraits”
  • “Autumn Wedding”
  • “Summer Weddings”

Read More→

Tying The Knot: Harry Potter And The Virtuous Circle Of Weddings

Harry Potter’s annoying isn’t he? One minute he’s a wimpy kid who lives in a closet, then a fancy wand and a few games of Quidditch later and he’s the most powerful boy wizard ever! How did he get that gig?! And every year amazing things just happen; like epic battles with He Who Sounds Like Vol-Au-Vent!

If only it was just as easy to become a professional wedding photographer, right?! Why can’t you equip yourself with a decent camera, do a few shoots and then have weddings just magically come looking for you?

Well the good news is that it can and does happen. Because it happened to me. So allow me to tell you the story of my first wedding and a certain someone called Harry!

I was in the classic Catch 22 situation: aching to shoot a wedding but lacking any previous experience and with no idea when I was going to get my first taste! However, I knew when the chance came I would be ready. In a previous post I mentioned how I spent a couple of years prior to this point learning and practising four main genres of photography, knowing that they would prepare me to be a very competent second shooter. Well now I wanted to put my theory to the test!

My lucky break came through my day job. I work in a large advertising agency which is populated with young, cool, creative types and I had established myself as the company’s most passionate amateur photographer (read: I talked about my photography at every opportunity!), so it was really just a matter of time until an opportunity came my way. And it came in the form of my female co-worker and fellow camera enthusiast Harry. Harry was a couple of months away from marrying Sam at an outdoor ceremony up at Freshwater, one of Sydney’s pretty northern beaches. She had been a fan of my work for some time and invited me along as a second shooter so I could gain some invaluable experience and kickstart my wedding portfolio. Read More→

Marketing Campaigns for Photographers – Blog Everything

The title of this marketing campaign really should be ‘Keep hammering away at those keywords!’

You’ve done your keyword research…… fantastic…..you’re picking up relevant clients which match your keywords…..great stuff!

What next?

Keep blogging and keep using those keywords in your titles and the first 160 characters of your body text.

Portrait photographers are really guilty of not blogging sessions. Sometimes the client doesn’t want images of their herd plastered all over the internet and that’s fine, nothing you can do about that. But even if you’re shooting 10+ portrait sessions a week how much extra time is it really to choose an image and post a preview? Read More→

Get Your Social Media 5 A Day

A couple of weeks ago I shared my 45 minutes a day social media marketing campaign but of course there’s more than one way to skin a cat as they say.

Today’s marketing campaign for photographers is an à la carte approach sharing and a great way to keep tabs on all of your social media presences.

How it works

There are 25 suggestions here so aim to do 5 of these (one from each section) each day. Do this everyday and by the end of the working week you’ll have done all 25.

Customise

My suggestion are using Twitter, Facebook, LinkedIn, other people’s blogs and your own blog or website but you can of course adapt these to fit into your social media presence.

The Social Media Menu

Twitter

  1. Follow someone that’s not already following you.
  2. Add someone to one of your lists and publicly share using an @mention
  3. Tweet and article from our archive
  4. Publicly welcome a new follower using the @mention
  5. RT an interesting message or link and add your own comment Read More→

The Behind-the-Scenes Video

This is one of those marketing campaigns that can work for pretty much any photography discipline but for today’s article we’re using wedding photgraphy as an example.

What questions do prospective wedding clients ask when they first meet you?

How easy is it to explain what you do and how you work?

You can answer these questions and more with the simplest of things….. a behind-the-scenes video.

One of my favourite photographers here in the UK has done this brilliantly. Wedding photographer Dave Nunn has three videos on his site which are certainly worth a peep:

  1. Bridal Prep
  2. Ceremony
  3. The Reception

Makes it look easy doesn’t he?

We can share all the images and articles we like, but there’s nothing quite so effective as a simple 5 minute video. Read More→

Starting a Photography Business: Part 29 – Half Time

This past week I’ve answered a few business questions and I wondered if it might be useful to you if this week, I did a recap of some of the important areas to think about when starting out.

  • Research. After the initial idea of your business do some research on all areas; suppliers, web design. Go to the library or buy some books on web design, understand what keywords and meta tags are. It’s like taking a car to a garage if you have basic understanding of what’s going on under the bonnet you can’t be easily fooled.
  • Websites. When you look at website companies please make sure that on the admin side you will have boxes where you can add your keywords and meta titles for that page. If there aren’t any I’m sorry to say you’ll be wasting your money on their services, you need to be able to add and alter words, at will, to make your site as productive for search engines as possible. When you are up and running check your keywords are the best ones, monthly with Google’s free tool
  • Chamber of Commerce. Go to your local chamber and fill your boots! They will give you free impartial advice on everything, from whether to be a sole trader or a registered company. You’ll be able to ask about your tax obligations, business plan advice – if you need one and copyright info though keep an eye on this one yourself too. In the UK the government is doing another review of online copyright laws www.bjp-online.com, a trade journal, is a good place to keep up to date with the news. Read More→