Archive for marketing – Page 12

Starting a Photography Business: Part 39 – Alter Ego

I read an article in the British Journal of Photography that fired my imagination and helped me to work out how to unite the two different forms of photography I like to do. The article was about an exhibition being held that features work by photographers who use a pseudonym. By working under a different name it allows them to sell work that doesn’t quite fit in with their main band of work; it frees them to work without restriction or be judged by other people’s pre assumptions about their normal work.

Gosh this was a freeing article to read; I quite often do photography that doesn’t really fit in with straight landscape photography and although my Signature collection allows me some leeway, there are times when I know and feel in my heart that some images I’ve taken just don’t sit well alongside my other work, and so I leave them stored on my SD card waiting until I find that right place for them.

I’m sure we’ve all taken images where we are veering slightly away from our original brief of what our customers expect of us; by creating an alter ego it allows us that freedom.

I love taking things within a landscape; close up of flowers, shapes of trees, animals and quite often things I would describe as arty; the type of images that you might see in an exhibition though probably not on someone’s wall in their sitting room. The article has given me a new lease of life, and I’m seriously considering how to move forward with this. Read More→

Escalate LIVE "Be Boutique" Available on DVD or Direct Download

June 15, 2011 – PRESS SUMMARY – Escalate LIVE co-producers Kubota Image Tools and Dane Sanders, announced the availability of Escalate LIVE “Be Boutique” in HD video download or DVD format. The three DVD set includes five presentations by successful, respected professional photographers, a lively panel discussion lead by Dane Sanders and intimate tours of two thriving studios. A partnership between Kubota Image Tools, provider of photographer-empowering tools and educational offerings, and renowned educator Dane Sanders, the “Be Boutique” video was captured at the most recent interactive Escalate LIVE workshop.

Escalate LIVE “Be Boutique” is designed to help portrait photographers center their value and brand on their distinctive talents and signature style. The video package features the advice and inspiration of professional portrait photographers Julia Woods, Vicki Taufer, Tamara Lackey and Lori Nordstrom. Julieanne Kost, digital imaging evangelist for Adobe, provides her expertise on portrait workflow to help those following the program to become more efficient.

“Our live events are priceless one-of-a-kind experiences, which transform the businesses of those that attend. This video package takes the most important parts of that experience and delivers it to the home or studio of photographers seeking insight and inspiration these pros offer,” said Sanders. “The workshop sessions, panel discussions and studio tours give aspiring and established photographers access to the best portrait studio minds in the country, and a model for success they can return to over and over again.” Read More→

Marketing Campaigns for Photographers – Build a Non-Photography Site

This marketing campaign isn’t for the faint hearted and requires a considerable amount of commitment but it’s fruit can ultimately be plentiful and delicious (financially speaking).

Over the past few months and completely down to PhotoCreative365 I gained a reputation within my small community as ‘the WordPress guy’. I’m certainly no expert on coding or anything like that but I’ve tested many a plugin and checked out hundreds of different templates. This puts me in an adventitious position in terms of knowing and finding suitable tools that a site might need. A few months ago I offered to give a mum’s community and support group’s website a complete overhaul. As baby and child portraits have kind of become my thing in 2011 this was the perfect type of group for me to align myself with.

As I mentioned before….. this was not a small project and I certainly learnt a lot in the process but now I’m part of a site and a community that fits perfectly into my target market.

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Why Your Client Needs A Professional Wedding Photographer

We all love photography. It is what we do. We are artists and sometimes the business end of the business doesn’t really seem like our cup of tea. We would all be happy if all we had to do was shoot and edit and not have to worry about marketing and selling our services. Convincing potential clients of why they need to choose you can seem daunting but I am here to give you some advice. I am here to help you understand why you need to make them understand they need you.

Weddings can be such inspirational events. The grace, the charm, the elegance, the beauty, all things that make for great photographs. As a photographer I love to photograph weddings for exactly these reasons. They inspire me. They truly bring forth the meaning of a fairytale. Everything seems possible on a wedding day. As a photographer it would be ideal for us to be able to control all aspects of a shoot from lighting to setting to color to positioning. Unfortunately during a wedding this is just not possible. Some of the hardest shots we take are on the move with less than ideal lighting with very limited timeframes in order to achieve beautiful timeless photos that will capture client’s memories forever. It is because of this reason that wedding photographers are both in high dollar demand and can leave a bad taste in people’s mouths. It’s also because of this that your client needs your professional abilities.

Wedding photographers get a bad rap and unjustly so. Everyone with a digital camera calls themselves a professional these days. They print up a few business cards online, make a website, put up some cheap prices and start selling to everyone out there who wants to save a little bit of money on their day. They charge $300 bucks, shoot the entire wedding with their camera on automatic using an on-camera flash and give the client a CD with badly edited images and they call that professional and it makes us look bad. We’ve all seen it, we’ve all experienced it. I admit, my wife and I were no different and have experienced it ourselves. Read More→

Customers or Competition?

As a professional are you more knowledgable of your “perceived” competition than you are of your customers and your own business? If that is the case then why are you shocked when your “perceived” customers go to your competition?

The photography business and senior business has gotten extremely competitive. I am grateful for being in a competitive business in the past. My wife and I spent ten years in pharmaceutical sales before becoming a full time photography studio. There is no doubt that you need to know your competitors (the real ones) and what you can offer that they don’t. But use your limited resources (e.g. time) to explore creativity, learn business, and promote yourself instead of obsessing over any competition.

As an entrepreneur and a small business owner there is nothing more important than the success and happiness of your customers. Everything else plays a role but nothing else is more important to the lifeline of your business than the exchange of a customers’ hard earned money for your services. That is how your business keeps it’s door open. If that fails then so do you.

Focus your efforts where they need to be focused. Read More→

Marketing Campaigns for Photographers – The Appointment Card

Being a photographer and having my business listed several different places has it’s advantages….. it also has it’s downsides, the most irritating being cold calls. If it’s not someone guaranteeing a top spot on Google or similar, it’s someone asking me a advertise in a local wedding brochure.

I’ve experimented with several forms of advertising in the past and one form of print advertising I’ve been mildly happy with has been on wedding dress shop appointment cards.

The cost of this ‘opportunity’ varies but I’ve always been able to generate enough business from them to cover costs. Plus there’s the added bonus of building a bridge towards a relationship with the shops in question.

But after a while I started thinking….. why am I paying to appear as a small ad when I could produce these cards at the same cost?

This is where I got the idea for today’s marketing campaign.

Read More→