Feb 4, 2010 – Hasselblad announced their new H4D-40 medium format DSLR camera that’s intended for high-end 35mm photographers. Built on the successful H3D-II series, the H4D-40 adds faster capture rates, higher ISO ratings, up to 4 minute exposure times and the new True Focus feature. The 40MP CCD sensor measures 33x44mm and provides almost twice the capture area of the largest 35mm DSLR sensors.
Most high-end photographers understand the advantages of medium format systems over smaller 35mm DSLRs. It’s more than just mega-pixels, you also get superior image quality in color, detail and clarity and the larger H systems provide considerably shallower depth of field range, making it much easier to utilize selective focus for creative effect.
Features such as new low noise color filters of the H4D-40’s sensor and the high performance HC/HCD lens line, provide the basis for increased clarity and increased depth of field. The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the HC/HCD lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.
The H4D-40 is available for immediate shipping and costs $19,995 for the camera body, viewfinder and 60mm lens.
HASSELBLAD H4D-40 Medium Format DSLR
HASSELBLAD H4D-40 Medium Format DSLR True Focus System
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Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
March 13, 2010 – Pentax announced the launch of their medium format DSLR camera, the 645D. The large 40MP Kodak CCD image sensor combined with the PRIME II image engine, the 645D is able to produce super high-quality images with rich gradations and true color reproduction while allowing fast data transfer speeds to the dual SD/SDHC memory cards.
