It seems that these days we’re constantly arguing about whether we should offer digital images or not and forgetting about the bigger picture….. what else do you have to sell?
It depends on what type of business you are and if you’re in the business of selling images or products.
If you’re a product photographer for example the debate over if you sell images digitally isn’t the issue…. it’s how you sell those images.
Are you charging a day rate or are you charging per image?
I like to be paid for the work that I do……. for me that means that clients have to pay for the work that I do on individual images…. so per per images pricing works for me.
Why this works better than charging an hourly rate? Clients still think that photography is involves the click of a shutter and two minutes in Photoshop. The client is never really going to appreciate how much work and skill goes into properly finishing an image. Don’t waste too much breath explaining it…. they don’t really care. In fact all they care about is how much it will be and if it looks good enough.
In regards to other types of businesses like wedding and portrait photographers, there’s no reason why you can’t apply the same principles of per image pricing. Here’s the bombshell though…… it’s not easy selling digital wedding images individually (at least not for a decent amount) so don’t bother trying.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.
