Archive for Wedding Photography – Page 3

The Art of Being Inconspicuous

Weddings are very expensive, very personal, very intimate events to be shared by the wedding couple and their closest friends and family. It’s a time when two people promise before the world their love for one another and their commitment to each other till death do them part. It’s truly a once in a lifetime event. Never again will these two people stand together at this moment, in front of these people, saying these words to one another. The last thing they want is some goofy photographer running around getting in the way and causing a distraction! It’s our job as professionals to not become part of the event but to simply capture the event for the couple and their family to enjoy for generations to enjoy.

I know it’s hard to stay inconspicuous while at the same time capturing once in a lifetime moments but it can be done. I am a 6’ 2” 300lb beast of a man and I can blend in with the best of them. The trick is being aware of your surroundings. Plan out your shots.  Be familiar with the schedule of the event so you know when and where to be for all the right moments. There is no reason to be running up and down the aisle if it’s not necessary. Many ministers don’t appreciate it and most of all your clients and their guests will not appreciate the distraction. Here are some tips I employ to practice what I call non-invasive wedding photography.

Invest in a quality long lens. Somewhere in the 70-300mm area and make sure it has IS (image stabilization). These lenses take great photos, are wonderful at getting close-ups of the ring exchange and first kiss as well as capturing those intimate fleeting moments between the bride and groom all the while letting you remain behind the wedding guests but still able to capture wonderful images. Long lenses allow you to be where you need to be without you being in the way. Ever heard the expression “you make a better door than you do a window”? Guests will appreciate it that you are not distracting them from an event. I attended an event one time where the photographer had an assistant who was holding 2 slave flashes and he had the master on his DSLR. He was running (literally running) up and down the aisles to capture that shot. When the bride and groom were leaving back down the aisle he had all flashes going off in front of them as he and the assistant walked backwards down the aisle not 8 feet from the bride and groom. It was distracting, I was distracted. I don’t remember much about that wedding but I remember a lot about that photographer and that is not the kind of memory we want to be remembered for. Read More→

Marketing Campaigns for Photographers – Say Hello to Everyone

This marketing strategy was suggested to me by my good friend and photographer with over 30 years of experience, Tim Hoy.

As Tim puts it….

“I make a point of saying hello to everyone, whether I’m in a shop, on the tube or just passing them in the street. Everyone knows someone who is getting married sometime soon and as a wedding photographer the more people who know me the better”

It’s remarkably simplistic and yet probably the best and certainly the cheapest form of marketing a wedding photographer (or any social photographer) can employ.

It’s not just about saying hi to random strangers in the street but actually being the one to start a conversation with the people you meet in your day to day life.

This can be the girl in the coffee shop your order your morning cappuccino from or the owner of a shop you pass everyday.

The effectiveness of this campaign is more about subtly rather than stuffing business cards in people’s hands but its certainly a good reason to carry a few flyers or even promotional vouchers with you to hand out.

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Tying The Knot: 5 Preparations For The Wedding Day

There’s a popular saying: failing to prepare is preparing to fail. And this is true.

I have my own take on it which goes: have you seen 127 Hours?! Do you realise that failing to prepare could mean the loss of your freaking arm?!

Ok, hopefully nothing that drastic will happen to a wedding photographer! But then again, screw up someone’s wedding photos and they might want to tear more than just an arm from you – without the use of knives!

So here, for your health, are 5 essential preparations for any wedding day:

1: The run sheet: this is so important it starts with a “The”! The run sheet tells you where you have to be at what time and all the little nuances of the day. Without it you’re working blind.

Ideally you should have a first draft a few weeks before the wedding so you can familiarise yourself with the day and plan your driving routes, timings, and equipment requirements. Some of this you may have already covered off if you’ve been diligent and performed a location scout.

There will be tweaks leading up to the day which the couple should keep you abreast of but the first draft will allow you to map out 95% of the day.

On the day don’t take any chances; be savvy and have a printed copy in your pocket and a backup sitting in Dropbox so you can access it on your iPhone in case of emergency.

2: Batteries: goes without saying but it’s easy to put this simple task off until you realise you don’t have time to charge them all! Camera batteries are crucial and you should have a spare for each body you’re using plus ideally a charger for each body to reduce charging time. I use two bodies and have two chargers but with 4 batteries to charge that means I still need a few hours to top them up!

And if you’re using speedlites then the batteries and spares for those will also need to be charged.

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Connecting With Potential Clients At A Wedding

Weddings are great ways to gather new business. For one, the wedding couple has already placed their stamp of approval on you by hiring you to capture their special day. You have instant access to lots of potential clients from expectant moms, to high school seniors, to newly engaged couples, to family photos. Every potential client in one place. So how do you reach them? There’s a few different ways to do this without being disrespectful to your paid clients, the bride and groom.

One method that I like to use is the couple card. I take a few photos that I have taken of the couple and I create a 4×6 image with their photo as well as my information at the bottom. I also include my website and album information for the event. I normally print anywhere from 60-100 images and have them displayed somewhere around the sign-in table. They are 4x6s so they are inexpensive and they make great keepsakes for the wedding guests. Many times if you print more than one image people collect them. Its great branding for your business and inexpensive advertising.

Another great way is to talk to the guests. Get to know them a little bit. If you see some children dancing on the dance floor and children’s photos are your things, get a little creative with your images. Many times guests will go to the album and order photos of them from the event. Getting great shots of their kids keeps you in mind when they are thinking of new family photos.

Another great advertising piece is Facebook and other social media outlets. I know, I know, everyone uses Facebook but really it works. I have received quite a bit of repeat business and new customer business via Facebook from other events that I have posted. By posting images of your events and tagging yourself as well as your clients it gives their friends the opportunity to visit your business page and look at your work. It increases traffic to both your business page and your website. I try to only post a few images of events on Facebook and then provide a link to the entire album on my website thus driving traffic to the site. The key here is timing. You need to be quick. I always post a group of “teaser” shots from the event no later than 4 days after the wedding. This keeps the event fresh in the guests mind and the couple is usually still on their honeymoon so when they return to internet surfing they get to view some of their photos right away. This is a great advertising took and costs you nothing other than time. Read More→

Tying The Knot: Managing New Clients

One thing we must never forget as wedding photographers, is that while we gain more and more experience and knowledge about the industry with each wedding we shoot, every new enquiry we get is from a couple going through the planning process for the first time.

It’s easy to get caught in the trap of assuming that clients know as much as we do about wedding photography and styles, how much professional photography should cost, why albums always rule over CDs, or which are the best wedding blogs and magazines. In reality many of them, quite understandably, don’t have a clue about wedding photography or how to book a photographer and are possibly terrified by the prospect of approaching a professional artist.

I mean, I have no idea how much sculptors charge or how to approach one for a commission. Do you? I’d probably say something like “Er, hi, I’d like a sculpture please. Nothing too big, something around 12” x 8” with some wood in it will do. How much will that cost? And does it come with a CD? Wait, why are you pushing me out of the door?!”.

So when you receive an email asking how much 3 hours of wedding photography costs and if a CD is included, exercise patience (ok, after you’ve had a deep breath and bitten your tongue!). You don’t know who’s at the end of the email or what their budget is, and the last thing you want is to end up looking like that sales assistant in Pretty Woman!

I had a similar situation very recently. An email flew in from a couple saying they’re planning a small wedding of just 25 guests and how much would it cost for 2-3 hours of photography to cover the morning ceremony?

My initial reaction was mixed. As an emerging wedding photographer I need to book as many weddings as possible for experience and for my portfolio and their ceremony was going to be at a really pretty location. But at the same time my business head said that reducing my cost based on just 3 hours of shooting would lose me money on a precious Saturday and therefore I should turn this down and hope that something on a larger scale would come along for the same day.

How would I handle the response to this enquiry? Read More→

Tying The Knot: Self Assessment

My workflow is pretty simple. I sit at my desk editing and blogging away on my Mac while it’s little brother the iPad sits next to it playing movies. I need that background noise to work. Silence freaks me out.

My iPad plays 6 movies on constant rotation, one of which is A Few Good Men. There are so many things I love about that movie, but at its core is an inspiring and motivating story about self-assessment and raising your game. Tom Cruise’s lawyer character Danny Kaffee is highly accomplished in churning out amazing plea bargains from the comfort of his office, but he ultimately takes on the challenge of a murder trial in a real courtroom, with none other than Jack Nicholson’s awesome Colonel Nathan Jessep as his formidable and aggressive witness.

I’ve been going through my own stage of self-assessment recently (albeit without murder victims or courtrooms!). It’s the end of the tax year and also the end of my first year as a professional wedding photographer, so I’ve been keen to take stock of what I’ve achieved so far and figure out whether I’ve got what it takes to not just stay in the game but also move up to the next level. To that end I entered the Canon APPA awards which was judged just a few days ago.

If you’re reading outside of Australia, the Canon APPAs (Australian Professional Photography Awards) is the most prestigious photography competition Down Under. From this contest legends are made and a select few will have bragging rights to prestigious titles such as Photographer Of The Year, Portrait Photographer Of The Year, and of course Wedding Photographer Of The Year. There are also silver and gold awards up for grabs for all high scoring images, so naturally I wanted to get involved! I mean, I’ve had nothing but positive feedback since starting my business so surely I would have a chance of coming away with an award or two, right? Read More→