Archive for Wedding Photography – Page 5

Tying The Knot: Location Scouting

Like a good boy scout you should always be well prepared when shooting weddings. Packing the right kit, making sure the batteries are charged and the memory cards formatted are essential tasks on your checklist, but these become second nature and can be done the night before if necessary.

However, what can’t be done the night before are the location checks. These are crucial, especially when you’re starting out and unfamiliar with wedding and reception venues. Why are checks so important? Well a wedding is an event and once it starts there’s no stopping it! So for each of the big moments during the day you need to know exactly where you’re going to be, which lens you’re going to use and what the camera settings need to be. All under the pressure of missing moments that last a split second.

Think of F1 drivers and professional golfers. Can you imagine any of them turning up for a major competition without having studied the track or course in the most minute detail? Or not knowing exactly what gear or club they’re going to use at any given point? Of course not. They’re professionals and so are you.

Even if you’ve been to some of the more popular venues as a guest, it’s highly unlikely you’ll remember what they were like from a photographer’s point of view with regards to light, space and shooting positions. If you do then well done, but as a guest you really should have been focusing on the wine!

I provide location checks to all my clients as standard and I advise you to do the same. The number of checks will vary depending on the plans for the day, but they typically include the locations for: Read More→

Why Your Client Needs A Professional Wedding Photographer

We all love photography. It is what we do. We are artists and sometimes the business end of the business doesn’t really seem like our cup of tea. We would all be happy if all we had to do was shoot and edit and not have to worry about marketing and selling our services. Convincing potential clients of why they need to choose you can seem daunting but I am here to give you some advice. I am here to help you understand why you need to make them understand they need you.

Weddings can be such inspirational events. The grace, the charm, the elegance, the beauty, all things that make for great photographs. As a photographer I love to photograph weddings for exactly these reasons. They inspire me. They truly bring forth the meaning of a fairytale. Everything seems possible on a wedding day. As a photographer it would be ideal for us to be able to control all aspects of a shoot from lighting to setting to color to positioning. Unfortunately during a wedding this is just not possible. Some of the hardest shots we take are on the move with less than ideal lighting with very limited timeframes in order to achieve beautiful timeless photos that will capture client’s memories forever. It is because of this reason that wedding photographers are both in high dollar demand and can leave a bad taste in people’s mouths. It’s also because of this that your client needs your professional abilities.

Wedding photographers get a bad rap and unjustly so. Everyone with a digital camera calls themselves a professional these days. They print up a few business cards online, make a website, put up some cheap prices and start selling to everyone out there who wants to save a little bit of money on their day. They charge $300 bucks, shoot the entire wedding with their camera on automatic using an on-camera flash and give the client a CD with badly edited images and they call that professional and it makes us look bad. We’ve all seen it, we’ve all experienced it. I admit, my wife and I were no different and have experienced it ourselves. Read More→

Marketing Campaigns for Photographers – The Appointment Card

Being a photographer and having my business listed several different places has it’s advantages….. it also has it’s downsides, the most irritating being cold calls. If it’s not someone guaranteeing a top spot on Google or similar, it’s someone asking me a advertise in a local wedding brochure.

I’ve experimented with several forms of advertising in the past and one form of print advertising I’ve been mildly happy with has been on wedding dress shop appointment cards.

The cost of this ‘opportunity’ varies but I’ve always been able to generate enough business from them to cover costs. Plus there’s the added bonus of building a bridge towards a relationship with the shops in question.

But after a while I started thinking….. why am I paying to appear as a small ad when I could produce these cards at the same cost?

This is where I got the idea for today’s marketing campaign.

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Tying The Knot: Raiders Of The Lost CD

1981. I was 9 years old and already developing a thing for leather and whips.

Not like that obviously. I had no idea what puberty was let alone a fetish! No, it was the year that Raiders Of The Lost Ark opened and in doing so created a generation of wannabe whip-cracking, gun-toting, adventure-seeking archaeology professors!

One of the most powerful scenes for me was the final one. You know it – the one where the old man wheels the crated Ark on a trolley through a warehouse the size of Texas to be buried down a non-descript aisle amongst thousands of other similar generic crates, presumably never to be seen again.

Sound familiar? Well it’s pretty much what happens every time I need to store a CD somewhere in my apartment!

But CDs are still popular amongst brides and near the top of a typical want list from a package.

Of course there’s nothing wrong with issuing a disc of images if it’s part of the package or an added extra. I do believe in promoting albums and books as the best way to showcase the best images of the day, but neither will hold the number of decent photos you should be taking. So a CD has become standard issue whether you like it or not.

In addition to being a storage medium, CDs are also wanted for security. It’s nice to know the disc is near you if you need it, right? Unless you live in my place of course!

But times have changed and there’s an education job to be done. Read More→

Marketing Campaigns for Photographers – Build your referral network

As a wedding photographer there’s nothing worse than receiving a great lead from a big spending past client only to realise that you’re already booked!

This certainly happens to me more and more as my own business grows but with every disappointment there’s an opportunity. An opportunity to build on relationships with my referral network.

The worst thing you can do in such a case is to reply to such enquiries with a note saying….. sorry we’re already booked ……. actually that’s the second worst thing you can do….. the first is to just ignore the enquiry altogether.

This could be potentially damaging to relationships you’ve already built with past clients. At the very least letting them know you book up a year in advance will act as a call to action in regards to any other potential client they might send your way.

Read More→

Tying The Knot: Harry Potter And The Virtuous Circle Of Weddings

Harry Potter’s annoying isn’t he? One minute he’s a wimpy kid who lives in a closet, then a fancy wand and a few games of Quidditch later and he’s the most powerful boy wizard ever! How did he get that gig?! And every year amazing things just happen; like epic battles with He Who Sounds Like Vol-Au-Vent!

If only it was just as easy to become a professional wedding photographer, right?! Why can’t you equip yourself with a decent camera, do a few shoots and then have weddings just magically come looking for you?

Well the good news is that it can and does happen. Because it happened to me. So allow me to tell you the story of my first wedding and a certain someone called Harry!

I was in the classic Catch 22 situation: aching to shoot a wedding but lacking any previous experience and with no idea when I was going to get my first taste! However, I knew when the chance came I would be ready. In a previous post I mentioned how I spent a couple of years prior to this point learning and practising four main genres of photography, knowing that they would prepare me to be a very competent second shooter. Well now I wanted to put my theory to the test!

My lucky break came through my day job. I work in a large advertising agency which is populated with young, cool, creative types and I had established myself as the company’s most passionate amateur photographer (read: I talked about my photography at every opportunity!), so it was really just a matter of time until an opportunity came my way. And it came in the form of my female co-worker and fellow camera enthusiast Harry. Harry was a couple of months away from marrying Sam at an outdoor ceremony up at Freshwater, one of Sydney’s pretty northern beaches. She had been a fan of my work for some time and invited me along as a second shooter so I could gain some invaluable experience and kickstart my wedding portfolio. Read More→