Archive for Business – Page 13

Starting a Photography Business: Part 46 – Art Wins Again!

By Ruth Bayley
Tuesday, August 9th, 2011

I have been taking my time deciding what type of photo and logo to use on the new website for Healing with Photography. For me the lotus flower has been over worked and it isn’t unique now to associate it with healing, and beyond anything, the core role of the courses are photography and I wanted it to reflect some beautiful photography too. Yes I know, a little bit of ego creeping in there!

I browsed the templates of the web design company at SmartDeCat and was very taken with one that had a photo of the sea; and it was easy for me to take a similar photo. Yet on looking around on the internet, a calming sea is also pretty much well used in the healing genre, and did this truly reflect the photography element other than it was a photo of water.

Also, to take this scene involved a two hour journey to get to a coast, which has blue sea water, rather than the brown estuary water which is closest to me. Do you know it wasn’t until I went to the south coast of the UK on holiday a good few years ago that I realised that blue sea water actually existed in this country.

The fact I kept putting the trip off suggested to me that it wasn’t quite what I wanted, I wasn’t connecting with it. So the other day quite by accident I came upon the ideal banner photo and an image that I can use on business cards and all marketing material for Healing with Photography.

Having a relaxing afternoon in the garden with my drawing pad and charcoal I sat down to draw the star gazer lilies, my favourite of all my lilies, though I don’t tell the others that; I tell them they are all beautiful! The fragrance that comes from these lilies is just hypnotic, I could inhale them all day. I took a break from my drawing and looked down at the page and realised how beautiful they looked, how again, just as I did when I drew the Faraglioni rocks of Capri, I was connected heart and soul to the image.

Healing with Photography logo

Read More→

Categories : Grow Your Business, Starting a Business
Tags : , ,

Friday Business Challenge – Week 3: The Seven Point Photography Website Review

By Guest
Friday, August 5th, 2011

Welcome to week three of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Rich D. from RichDPhoto.com, Travis Hudgons from HudgonsPhotography.com and to Tanya Tindale from TindaleImages.com for participating in last weeks Friday Business Challenge and for taking the time to write such great comments on the blog.

So on to week number three.

Is Your Photography Website the Best it Can Be?

Your challenge this week is to conduct a review of your website in two parts…

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for SEO Basics for Photographers…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers
Tags : , , , , ,

Marketing Campaigns for Photographers – The School Fair Set-Up

By Michael Shilling
Friday, August 5th, 2011

Whilst working for a high street portrait studio franchise a few years ago this marketing campaign was suggested to us from our head office as a summer campaign. For the most part it worked quite well but there could have been some improvements so I’ve included those in this article.

The reason I like this campaign is that not only are you promoting yourself within your local community but it can be very good for data collection. To start off you need to do a bit of research.

Identify your local primary schools and find out who organizes the fundraising events. I would do this early in the year as you are going to want to approach your points of contact in early Spring.

The Offer
In return for a stand at the school’s summer (or even spring) fair you either pay the asked fee or offer a percentage of your profits taken on the day towards the school’s fundraising. These are charity events so it is important to be flexible and to fit in with what the event organisers have planned. Some organisers will simply ask if you can take some pictures of the event in return for your stand and if this is the case then make sure you have another photographer or someone to man the stand when you are doing this.

Read More→

Categories : Grow Your Business, Marketing Campaigns
Tags : , , , , ,

Five Business Lessons Photographers Can Learn From The Game of Monopoly: by Kene Erike

By Guest
Thursday, August 4th, 2011

I love board games.

They pass the time, are generally easy to pick up, and offer a competitive outlet. One of the most popular board games of all-time is Monopoly. It has spawned dozens of spin-offs and would-be imitators.

You’d be hard pressed to find someone who is not familiar with the game. Monopoly enjoys a passionate following, including University Presidents and CEOs.

One can learn a thing or two about life and business from the game of Monopoly, especially in retrospect.

–

Lesson 1:

If people don’t like you, even if it’s in their best interest, they will not do business with you

I was preparing to play a game of Monopoly with a few friends while I was in college. Another resident (let’s call her “Stacy”) asked if she could join us. Stacy told us that she had played the game a few times in the past.

It quickly became clear that she didn’t understand the nuances of the game.

She made a number of terrible moves, including declining to buy property and ill-advised trades. I couldn’t contain my disdain for her play and made sure that she knew it.

Against counsel, she completed a mega-deal with another player. This player (we’ll call him “Jeff”) handled her with kid gloves. He never yelled or berated her. He just kept talking to her, reassuring her that she was playing a “good game”.

I still remember the smirk on Jeff’s face as he consummated the deal, all but cementing his victory.

She was so turned off by my criticism that she accepted an inferior deal that ensured she had no chance to win the game. Even Jeff conceded as much after the game was over.

I felt bad about criticizing her play, so I apologized to Stacy the next day.

That old saying about flies, vinegar and honey still rings true. Read More→

Categories : Grow Your Business, Guest Bloggers
Tags : , , , ,

Starting a Photography Business: Part 45 – A Creative Bubble

By Ruth Bayley
Tuesday, August 2nd, 2011

It’s a funny old bubble that we creatives inhabit isn’t it?  We are so many characters all with the one aim, to share our talents with others yet some manage this with va va voom and others do so more reluctantly.

Take last week, I was at a flower show and after finishing my photo session I made a beeline for the art tent. Earlier in the morning I’d seen an artist heading over to the marquee head down shyly, hoping no-one approached. We met last year as we have our web designer in common. As I approached his stall last week his back was to any customers with his head down. I empathized with his shyness and walked on by without reacquainting myself.

A couple of stalls along I found a collection of stunning lamps, when you’ve read this check out his site.  http://www.christianwallis.co.uk/ The shapes just made me want to reach out and touch them and run my hands over the smooth curves. In fact I did when Christian’s head was bent writing down some information for me.

Here is the difference, one artist sharing his work with the world whilst his body language said ‘beam me up Scotty’ and the second, was full of enthusiasm and ideas. Even taking the trouble to walk me around the marquee to point out the merits of each stand should I decide to exhibit in the future.

Where do I fall? Somewhere in the middle, give me an inch and I’ll enthuse about my photos, how and where they were taken, mainly the where. Yet I’m always reluctant to offer my photography talents to my friends in case they feel I’m criticizing their work. Read More→

Categories : Grow Your Business, Starting a Business
Tags : , , , , ,

Friday Business Challenge – Week 2: How Remarkable is Your Photography Business?

By Guest
Friday, July 29th, 2011

Welcome to week two of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Sophie from KisschaseyPhotography.com.au. She took last weeks challenge and wrote a great comment on the post sharing her thoughts. Be sure to stop by her website and blog to see what she’s up to and give her a “Like” on Facebook.

So on to week number two.

How Remarkable is Your Photography Business?

The question is why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all?

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Your Seven Point Photography Website Review…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers
Tags : , , , , , ,
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