Archive for Business – Page 18

Starting a Photography Business: Part 34 – Staying True

This week has seen a change of heart in one area of my photography holidays; the cruises. There have been a number of things about doing a cruise that have been bugging me for a while and this last weekend events happened to help me realise that I needed to make a tough call on these holidays, and postpone them for now, so I can stay true to my love and passion of photography.

A cruise holiday is such a wonderful idea, and from an organisational point of view the accommodation is easily sorted, yea! From a logistical point of view though, recce and supplier costs were starting to rack up. Working out the logistics of how to do our group excursions independently of the cruise ships excursions, without incurring huge costs for wanting to be flexible, was proving tricky too.

There was also a very good chance that if we weren’t careful, with the time limits imposed as to when you can disembark at ports and the time you need to return to the ship, we wouldn’t be able to get very far into the surrounding countryside and so be limited to towns and cities; and there a little part of my being would have started to die. We, my business partner at her travel agency, Life By Travel, and I, had done our best to choose cruises with varied port of calls. Yet it would have been very frustrating for example, in a Tuscan port, not to be able to drive into the countryside and take photos of the rolling hills and cypress trees, or stay on for a sunset. Our guests were going to lose out on so much.

So we took the decision to re-think and instead I followed my heart to go with three things I love, gardening; so I’m close to nature, photography and the Amalfi coast in Italy. In combining the three, we are embarking on a holiday tour, in the Gardens of Naples and the Amalfi Coast that fills me with joy. When I think about this tour, which we have pretty much organised in a week, partly because I know the area so well and partly because I’m so excited about sharing some little known places with people; it’s shown me the difference between doing something different, and doing something that fills me, and hopefully our guests, with passion. A land based tour will give us the flexibility to take sunrises or sunsets at the best locations, rather than making do. Read More→

Marketing Campaigns for Photographers – Build your referral network

As a wedding photographer there’s nothing worse than receiving a great lead from a big spending past client only to realise that you’re already booked!

This certainly happens to me more and more as my own business grows but with every disappointment there’s an opportunity. An opportunity to build on relationships with my referral network.

The worst thing you can do in such a case is to reply to such enquiries with a note saying….. sorry we’re already booked ……. actually that’s the second worst thing you can do….. the first is to just ignore the enquiry altogether.

This could be potentially damaging to relationships you’ve already built with past clients. At the very least letting them know you book up a year in advance will act as a call to action in regards to any other potential client they might send your way.

Read More→

Starting a Photography Business: Part 33 – Foot in Mouth

With social media only too eager to broadcast the ramblings that we have and let’s face it; a lot of us use social media for keeping a hand in for our business, without constantly tweeting business messages and links, maybe sometimes we don’t necessarily think too much about what we say when we stick a message out there. However that lack of thought can cause enormous problems at times.

Here in the UK on Friday, I’m sure that most of you will be aware that there was a royal wedding. Someone that I follow on Facebook made a comment about the wedding, it was on the anti-side of the royal wedding and though English, they completely misjudged the feeling of people in this country and amazingly, around the world. The torrent of messages disagreeing with her and some quite strongly worded ones flooded in from people worldwide.

Social media makes it so easy to put your thoughts out there without a filter; your filter becomes the people that react. The person I’m talking about is an author, and I was curious as to how many people she lost as followers and how many people just shrugged their shoulders. Read More→

Starting a Photography Business: Part 32 – Stop Doing Lists

As my days have got busier with marketing the site, social networking, writing photography courses, working on plans for photography holidays my days also seem to have got longer, and sometimes not always so productive. I have started to write to do lists, but between you and me; they’ve never really done it for me, I usually get to the end of the day with my list uncompleted.

Just this weekend, thanks to an article was reading by Daniel H Pink, in the Sunday Telegraph business section, I have found a much more interesting solution to the do list, a ‘stop doing list’. Bear with me on this; I think you might be as intrigued as I was. The article concentrated on two different business coaches, Jim Collins and Tom Peters.

Jim Collins idea is that a ‘stop doing list’ cuts down on the time you waste doing things that hold you back and litter your working life. I love Jim’s analogy of how a stop doing list can help, it appealed to the photographer part of me. “A great piece of art is composed not just of what is in the final piece, but equally important, what is not. It is the discipline to discard what does not fit — to cut out what might have already cost days or even years of effort — that distinguishes the truly exceptional artist and marks the ideal piece of work, be it a symphony, a novel, a painting, a company or, most important of all, a life.”

What would be on your stop doing list? For me I’m being more careful with my time. I don’t reply to emails first thing in the morning when I’m full of energy and probably give lengthier replies than necessary. I don’t start the working day or go to bed until I’ve meditated. I don’t have meetings unless they are truly going to take my business forward. And I don’t reply to Facebook & Twitter messages all day long, I schedule my time on the sites. Read More→

Marketing Campaigns for Photographers – Blog Everything

The title of this marketing campaign really should be ‘Keep hammering away at those keywords!’

You’ve done your keyword research…… fantastic…..you’re picking up relevant clients which match your keywords…..great stuff!

What next?

Keep blogging and keep using those keywords in your titles and the first 160 characters of your body text.

Portrait photographers are really guilty of not blogging sessions. Sometimes the client doesn’t want images of their herd plastered all over the internet and that’s fine, nothing you can do about that. But even if you’re shooting 10+ portrait sessions a week how much extra time is it really to choose an image and post a preview? Read More→

Save That Receipt with Expensify iPhone App

Yes, I am that guy. About this time every year I resolve to keep better records of expenses and about every time this year I am digging through my files to find all my receipts. I don’t know how much lost receipts have cost me over the years, but I’ve found an application that will help to keep all my receipts in one place.

Expensify is an iPhone app that helps you to keep up with your expenses and receipts. By linking the app to your credit card, it will import your expenses to Expensify and provide an electronic receipt that is easy to find. If you make purchases with cash, you can quickly and easily enter your receipts. I tested this on a recent trip and found it to be easy to use and a great way to keep up with receipts.

Entering a receipt is very easy. Simply open Expensify and click on ‘Cash Expenses’ and ‘Add Receipt’. The date is automatically entered. You simply enter the amount, merchant, comments, and category. You can tag the expense if you’d like. To attach a receipt, simply click ‘Attach receipt’ then take a photo of your receipt. Once the data is entered, just click ‘Add’ for the transaction to be added to your account. It’s as simple as that. You now have that receipt saved on your phone and on the Expensify web site. Read More→