Archive for Business – Page 8

Starting a Photography Business: Part 55 – An Eventful Recce

The first time I left Sorrento a few years ago, after a holiday, I had a tear in my eye. No place before or since has had such an emotional reaction from me, not even my native Yorkshire. Sorrento and the Amalfi coast gets under my skin like no other.

From the outset of this venture of a photography tour, it’s been important to me that this tour is a holiday that sees fantastic view points of the area whilst experiencing it on a local level; getting a feel for the local culture and life, exploring local footpaths, tasting local food and understanding the way of life down here.

Rain took its hand in making this recce just what I needed to make the tour just what I wanted. After a day of torrential rain a rock fall made it impossible for me to get further down the coast, forcing me to stay very local to Sorrento and her peninsula. Though to be truly honest, I did curse my misfortune of not being able to explore further down the coast for a couple of days. Read More→

Marketing Campaigns for Photographers – Creating a Viral Video

Creating a video with the intention of it ‘going viral’ isn’t the easiest of things to accomplish but if you use your imagination and stay clear of Gay Asian Kittens then even a modest amount of interest can aid your marketing efforts.

Using a channel
When most people think about YouTube success they often think in terms of individual videos but the truth behind real YouTube success is having a good channel. Your YouTube channel can be just as powerful (perhaps even more so) than your blog.

Creating your video
I’ve already talked about creating a behind the scenes video but try and think a bit more out of the box. I’ve picked out a few examples to give you a bit of inspiration.

Have a bit of fun
One of my favourite videos has to be the Joey L. Nikon Girl. It fits perfectly into the rock star photographer persona that Joey L. embodies. Catchy song, simple production and over 800,000 hits to date.

Sandy Puc

This is a good example of using a YouTube channel to post a variety of different content. There are promo videos, tutorials and even a blooper reel. In fact it is the blooper reel which has some of the most hits. Read More→

Guide to Keywording Images – Part 6: by Jody Apap

How Should I Keyword the WHY and HOW in My Images

This is the final installment of my series on how to keyword your images to increase your stock photography sales.  All the suggestions I’ve made should be applied to your images, whether you’re a full-time stock photographer, an hobbyist who hasn’t taken the plunge into selling stock yet, or if you are managing an image library for your company, school, non-profit or group of any kind.

Today we will cover the why (concepts, emotions, actions and adjectives) and how (photographic techniques used) of your images.

If you’d like to read the whole guide to image keywording, start here: How Should I Keyword My Images.

However, if you’ve already read the first five parts and are dying to read the exciting conclusion, then let’s get to it.

WHY

The why of the images is often as important if not more important than the actual objects in the image.  These keywords are generally describing why the people or object were worth photographing and, hence, worth buying.

For my own convenience, I’ve found that dividing the why into four distinct separate categories help me find more appropriate keywords. Having more discrete categories of keywords makes it easier keyword every element of the image.

I’ve divided the why into four categories: actions, concepts, emotions and adjectives.

  • Actions:  What’s happening in the image, whether it’s people or animals doing things, such as children eating or skipping, or an actions that is being depicted by objects, such as snow falling or raindrops splashing.
  • Concepts:  What’s the story of the image?  Home security, achievement, globalization, or the roaring 20’s are just a couple examples.
  • Emotions:  What are the people feeling?  Joy, love, apathy, and pride to name a couple.
  • Adjectives:  Important adjectives to describe the subjects of the image, such as red, shiny, expensive, bent or lazy.

Skimping on these keywords may very well mean missing out on marketing the most important part of the image–the story being told by the photo. Read More→

Starting a Photography Business: Part 54 – Going Home

The island of Capri

Well today is the day that I’ve been waiting for for some time, to be returning to the place I lived in Italy, to a place that always feels like home when I am there. And it’s really important this time as I’m going back to recce the places that I will be including in the photography holiday, and I can’t wait. I’m really excited about stepping on the plane about being in my favourite hotel and being around the friends that I made when I was there.

Also the area is so beautiful, so bewitching and when I set up the photography website, the thing that I most wanted was to have a fuller portfolio of Italy, of my part of Italy that I love. Alluring photos of the hidden corners, secret alleyways and beautiful viewpoints.

I’ve allowed myself a couple of days in the schedule where I can relax and enjoy myself although they will be days that I visit hotels. Sorrento is notoriously expensive for hotels even as a tour operator, it’s very hard to get a break in Sorrento and when you look at holidays in Italy, you will see that they are so much more expensive than holidays in Spain, Greece or anywhere else in the Mediterranean, because the initial costs to us are very, very expensive and it’s very hard to drive them down and get good tour operator rates. Read More→

Marketing Campaigns for Photographers – Have a Thing

I mentioned this in one of my first articles at Current Photographer in 10 Different Ways to Set Yourself Apart as a Photographer. In fact it was my top suggestion.

Your thing doesn’t have to be your USP but it should be something that people remember you for and something that sets you apart from the crowd. I guess by definition that is a unique selling point but it’s a little more abstract than that.

Mike Larson and Kevin Swan are perfect examples of photographers who have become renowned for their ‘thing’ (the camera toss). I imagine every wedding guest who watches a photographer fling a five grand rig into the air will not forget about them quickly. As Kevin points out “It’s a great icebreaker” but in reality it’s a powerful marketing tool.

Another example of a thing is Da Grip from Joe McNally. Joe isn’t short on career achievements but surely being known for the way you hold your camera is pretty cool. I’ve tried ‘inventing’ my own Steady Grip but unfortunately the photographic community has yet to shower me with praise…. oh well 😉

Your thing

The first thing you need to do is find out if you already have a thing. It’s much easier to realise your own quirkiness rather than to manufacture something.

  • How do you work that’s different from others?
  • Is there something in particular that does set you apart?

Read More→

Guide to Keywording Images – Part 5: by Jody Apap

How Should I Keyword the Where and When of an Image?

Here I am again with another installment of my guide on how you should be keywording your images to maximize sales.

So, you think that the WHERE and the WHEN of an image should take about 5 seconds to cover. Well, the way most images are keyworded for these concepts, it’s easy to believe that most photographers think this, but there are several layers of keywords worth using to ensure your images are looked at by as many appropriate buyers as possible.

If you’re not convinced that its not worth your time coming up with as many correct keywords as possible, then you better read Image Keywording: The Best (and cheapest) Marketing You Can D0.

WHERE

The where of the image should be easy enough.

This image is of the Eiffel Tower, but don’t forget Paris, France, and Western Europe. That covers the place name, but you better also use the keywords landmark, tourist attraction and tourism. While someone might be looking for Eiffel Tower, other buyers may simply be looking for landmark Paris or tourism France. Remember, you cannot know exactly what the buyer will be searching for.

While this takes care of the proper place names, you should also use generic place keywords, such as:

  • exterior
  • interior
  • outdoors
  • studio shot

There are other aspects of WHERE the image is set that you should keyword. Read More→