Archive for education

X-Rite's ColorChecker Passport Chosen as Standard Tool for Photography Students

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March 25, 2011 – PRESS SUMMARY – X-Rite Photo Marketing announces that the ColorChecker Passport has been selected as a standard color management tool for all students enrolled in the accelerated 10-month intensive photography program at the Hallmark Institute of Photography.

With a world class facility located in Massachusetts and dedicated faculty, Hallmark strives to help its students reach their highest potential. In order to do this, Hallmark Institute of Photography consistently introduces its students to products and tools that will help them learn to create the best images possible. A new addition to the Hallmark student toolbox this year is X-Rite’s ColorChecker Passport.

“We’ve always put a lot of emphasis on color management and we’ve always taught color management to our students,” said Hallmark’s Executive Director of Education, Lisa Robinson. “Now with the Passport, students are getting consistent results and they are understanding color better. They’re still in training, they’re evaluating color and they’re learning much more quickly what good color is and how to make the print be the experience of what they shot.” Read More→

Photography 101: What Is Your Photographic Voice?

I am going to venture down my road of experience once more. This time I am taking on a question that many people asked me when I was first walking down the road of photography. That one dreaded and ridiculously tough question is what is your voice?

When I first took up a camera, I was a happy man behind the lens. I took photos of everything and anything. Dogs, birds, plants, the ceiling, my toes, and whatever else I could finagle into my viewfinder all became my subjects. Then I decided I wanted to make a living of this, and the first question I received repeatedly was what my specialty/angle/voice was. To this question, I always answered, “ummm, good question.” So how did I finally come to answer this? It was not easy lemme tell ya.

The first part to finding your voice is to pinpoint the style of photography you like. Style is different from voice as style is the genre. Your style might be nature, animals, portraits, sports, architecture, or any of the other umpteen dozen styles that exist. For me, I found I really enjoyed macro, grunge, HDR, and landscapes. Keep in mind these don’t all really fit together as one cohesive style. I was able to finally pinpoint this by simply paying attention to the images I spent the most time gawking at. Read More→

Photography 101: How To Go From Good To Great

This week I am going to tackle a question that has plagued me ever since I turned away from fondling network cables in favor of a pushing a shutter button. That question has been, and probably always will be, how I go from good photos to great photos. While there is no simple answer to point you to and say do this, I have found a few things that have helped me get better in my chosen trade. Let us tackle this shall we?

Step one: Read
Yeah, everyone out there has this tip listed somewhere in the how to become a professional photographer handbook. There is a good reason though. When I decided to pursue my passion of photography, I had no idea what a rule of thirds was, or even how ISO and white balance factored into a photo. I just knew I liked to click a shutter button. It was not until I had a horrible stock submission experience that I realized I had a lot more to learn. Thus, I started reading about photography.

I did not just stop at reading all the technicalities of photography. I also read forums, photographer blogs, and anything else my greedy eyes could be graced with. There is a world of books and websites dedicated to the numbers and science behind photography. You should take all of that in. However, what no technical book is going to teach you is the inspiration. This is where reading photographer blogs really helped. I could see the shots professional photographers posted, enjoy the stories behind the shot, and learn what drove the photographer to capture the scene. This in turn taught me how to find my own inspiration.

Reading never ends by the way. I still pick up magazines, surf the net, and spend a good two or more hours a day reading photography related material. I pick up new tricks, find new inspirations, and even try my hand at styles that are not my own. This is all part of the growing, learning, and improving process. Read More→

Inspire Me! by Deborah Kaufman

The growth of workshops for photographers we’ve seen lately was the subject of conversation over coffee this morning. There are so many great courses out there, one wonders…is it too much for people to digest? Are we, as an industry, experiencing information overload?

My mind wandered back to 2002 and to a workshop Dave and I planned in Costa Rica. It was going to be a fabulous workshop with great guest speakers, hands-on training, and a gorgeous setting to shoot. We planned very structured days of field work, then back to the lab, more shooting, and back to the lab again. The hours began before dawn and ended at 10 PM. It was going to be a very intense 5-day workshop, but by the time they left, they would be stars! Or, so we thought.

What we discovered, after experiencing weak (putting it mildly) results from our marketing initiative was that we had crafted a workshop that involved way too much ‘training’ and not enough ‘fun.’ Our marketing materials were centered on outcomes and how intense this program would be. We forgot one of the basic tenants of any learning experience and that was to ‘inspire’ the person first to want to learn! Read More→