Archive for marketing – Page 10

Friday Business Challenge – Week 2: How Remarkable is Your Photography Business?

By Guest
Friday, July 29th, 2011

Welcome to week two of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Sophie from KisschaseyPhotography.com.au. She took last weeks challenge and wrote a great comment on the post sharing her thoughts. Be sure to stop by her website and blog to see what she’s up to and give her a “Like” on Facebook.

So on to week number two.

How Remarkable is Your Photography Business?

The question is why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all?

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Your Seven Point Photography Website Review…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers
Tags : , , , , , ,

Marketing Campaigns for Photographers – Online Directories

By Michael Shilling
Friday, July 29th, 2011

One of the easiest ways to build inbound links to to your website is to sign up to online directories.
It seems that every month I get an email from a new directory offering me ‘the opportunity’ to list my business on their site “For Only £xxx a month!” The effectiveness of such sites is of course debatable but online directories do come in all sorts of shapes and sizes and the right ones can help bring in some good referrals.

Different Types of Directories

Online ‘Books’
Theses are the traditional book directories, or rather their online equivalents. Sites like this normally offer a basic free listing but this doesn’t always include a web link. This is a technique which the companies use to get your information so that they can up sell a premium listing to you.

Traffic wise, these are going to be the most popular of the directories and they usually have smart phone and tablet applications as well. That popularity comes at a price and in all honesty I’m not convinced that their effectiveness is equal to the spend.

Being larger, more expensive and of course more established, these companies do offer a lot more information in terms of traffic insights and analytics. One service that has come from the print days are special phone numbers which allows you to track how many calls you actually receive from your listing. You can also expect a break down of how many impressions and click throughs your listing is receiving.

Generally speaking these directories are working harder than most to get your business listed and offering more and more features and apparent benefits but if the cost is going to consume a large amount of your marketing budget then I would perhaps suggest that you look elsewhere first. Read More→

Categories : Grow Your Business, Marketing Campaigns
Tags : , , , , , ,

Starting a Photography Business: Part 43 – Keep Knocking

By Ruth Bayley
Tuesday, July 26th, 2011

A few things have happened in the last couple of weeks and I wanted to share these with you, because you may be in similar situations. I’ve got in contact with different people for running courses of different styles, photography and the mental health courses, and not everyone has got back to me straight away. Previously I’ve not always been so self-assured if people don’t respond immediately; I’ve always assumed it means a no or they aren’t interested.

Recently I was listening to a business coach who was teaching you how to create a sales pitch properly so that by the time you get to the end of it the people will want to buy whatever it is that you are selling, particularly if it’s on the phone. And, if at the end of the sale people said they need time to think it over, he was imploring us, not to be put off by that and to keep in contact with that person until you get a definite answer one way or the other.

It doesn’t matter how many phone messages you leave or emails you send, you keep following up until you get an answer.

And it is good advice; just because they haven’t got back to you doesn’t mean that they aren’t interested, they could have a mountain of things to do on their desk. I’m looking to run photography courses at a local hotel and just making the initial contact has been quite a long winded process. It took me ages to track down the person in the hotel that I needed to speak to; whenever I rang the receptionist would take my name and try and reach the woman and then come back and say we can’t find her.

Not for a moment did I let myself get paranoid that she might not want to speak to me, I continued making contact until eventually, I got an email address for her. She responded quickly and positively to the email forwarding it on to a different manager who would make the final decision. Read More→

Categories : Grow Your Business, Starting a Business
Tags : , , ,

Welcome to the Friday Business Challenge

By Guest
Friday, July 22nd, 2011

Hi everyone, I’m Robyn Mayne. I am a photographer  and workshop facilitator in Sydney, Australia with a passion for working with other photographers to make their businesses the best they can be.

Welcome to the very first Business Challenge bought to you by CurrentPhotographer.com and Today is Different (that’s me). And can I just take this opportunity to say woohoo! I am super excited to be joining Trevor in bringing you The Challenge!

What is it?

Every Friday* for the next 7 weeks (yes 7! good things take time and work) we will provide you with 7 quick, easy (OK not always easy!) and practical steps on a topic relevant to your photography business.

Each Business Challenge is designed so it can be done 1 task per for 7 days, one a week or all at once.

*Note to Aussie readers: that’s Saturday for those of us “down under”.

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

This Week: Social Media Planning

This week, the first challenge, will look at how to take control of your social media. And how to get your life back if it’s taken control of you!

Photographers take control of your social media

View more presentations from Today is Different

See you next Friday for How to be Remarkable in Your Photography Business…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers, Social Media Marketing
Tags : , , , , , ,

Marketing Campaigns for Photographers – The Gift List

By Michael Shilling
Friday, July 22nd, 2011

Today’s wedding photography client is very different from days gone by (or so I’m told). Some of them have children, some have been married before but for the most part many couples already live together either in their own or rented property.

What this offers is opportunity as the traditional wedding gift list has changed dramatically. Most couples (at least here in the UK) don’t really like to ask just for money from their guests but at the same time they don’t need a new toaster, crockery or monogrammed cutlery set.

The tourism industry was one of the first to jump into this lucrative gap in the market and offered a gift list option for honeymoons. This got me thinking, could the same principle work for wedding photography? The answers is an undeniable yes and as it turns out I am not alone in offering this service to my wedding clients.

Offering a gift list option for your wedding photography works well not only to top up what your clients have already spent but it also makes your products more affordable. Not only that, you’ll be sending out your business cards and information to every guest before you have even shot a single frame which in itself is a pretty good marketing strategy. Read More→

Categories : Grow Your Business, Marketing Campaigns
Tags : , , , , , ,

Starting a Photography Business: Part 42 – Work Perks!

By Ruth Bayley
Tuesday, July 19th, 2011

I can imagine that there are a lot of organised events that happen throughout the year, that come under your type of photography. So for example for me, I’m looking at agricultural and horticultural shows, as within those shows there are a lot of opportunities for images that I can use within my business.

These events may be places that you already go to year in year out, yet now you need to think about it from a business point of view; you are a photographer, and your photography gives you the opportunity to promote this event in some form, by selling online, in your gallery or maybe displaying them in an exhibition. And these events all give you the opportunity to use the subject within your work.

So should you be paying to go along as a member of the public? Or should you be contacting the event or marketing company to ask for press passes? I’ve done this for a couple of things now and I have been surprised by how willing people were to grant me press passes.

There are a lot of perks to being press, besides always having somewhere dry to go if it’s bad weather and generally being provided with free refreshments, you get great access that you wouldn’t normally have; good positions for photo opportunities without anyone asking questions.

At the agricultural show I went to I got there very early and went into areas that I would have felt a bit intimidated to go into as a member of the public; with a press badge on I didn’t have any qualms about getting quite up close and personal with the animals, as close as was safe to, without getting kicked by a cow or a horse! Read More→

Categories : Grow Your Business, Starting a Business
Tags : , , , , , ,
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