Archive for marketing – Page 9

Friday Business Challenge – Week 4: "Must Do" SEO Tactics for Photographers

By Guest
Friday, August 12th, 2011

Welcome to week four of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Toni Aull for participating in the Friday Business Challenge for Week 3. Be sure to check out Toni’s Flickr stream to view her work and to learn more about her.

So on to week number four.

7 Basic “Must Do” SEO Tactics for Photographers

SEO is a large and complex topic. You can pay someone to do it for you or you can immerse yourself in all of the technical information trying to figure out how to optimize your site.

The truth is you may need to adopt one or the other of the options above. But before you do, try these tactics and make some small adjustments, and most likely you will see improved rankings quite rapidly.

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Seven Steps to Designing a Referral Program…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers, Search Engine Optimization
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Marketing Campaigns for Photographers – Raffle Prizes for Schools

By Michael Shilling
Friday, August 12th, 2011

This is another low cost marketing campaign which is prefect for portrait photographers and works particularly well when used with The School Fair Set-Up.

School might be out for the summer but that’s doen’t mean you can’t start thinking how you will be marketing your business next year.

The Campaign
Quite simply you are offering raffle prizes to local schools and youth groups which can come in the form of anything from a free portrait sitting to a 30×40 canvas. The best time of year to offer these raffle prizes is either at Christmas or before a school is hosting a summer or spring fair.

Preparation
Design a raffle prize package which includes a variety of prizes of differing values.
For example:
x4 Free Portrait Sessions and a 8×10 print voucher
x2 Free Portrait Sessions and a 8×10 framed print voucher
x1 Free Portrait Sessions and a 12×14 Canvas
x1 Free Portrait Sessions and a 20×30 Canvas

Read More→

Categories : Grow Your Business, Marketing Campaigns
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Tying The Knot: Managing New Clients

By Milton Gan
Wednesday, August 10th, 2011

One thing we must never forget as wedding photographers, is that while we gain more and more experience and knowledge about the industry with each wedding we shoot, every new enquiry we get is from a couple going through the planning process for the first time.

It’s easy to get caught in the trap of assuming that clients know as much as we do about wedding photography and styles, how much professional photography should cost, why albums always rule over CDs, or which are the best wedding blogs and magazines. In reality many of them, quite understandably, don’t have a clue about wedding photography or how to book a photographer and are possibly terrified by the prospect of approaching a professional artist.

I mean, I have no idea how much sculptors charge or how to approach one for a commission. Do you? I’d probably say something like “Er, hi, I’d like a sculpture please. Nothing too big, something around 12” x 8” with some wood in it will do. How much will that cost? And does it come with a CD? Wait, why are you pushing me out of the door?!”.

So when you receive an email asking how much 3 hours of wedding photography costs and if a CD is included, exercise patience (ok, after you’ve had a deep breath and bitten your tongue!). You don’t know who’s at the end of the email or what their budget is, and the last thing you want is to end up looking like that sales assistant in Pretty Woman!

I had a similar situation very recently. An email flew in from a couple saying they’re planning a small wedding of just 25 guests and how much would it cost for 2-3 hours of photography to cover the morning ceremony?

My initial reaction was mixed. As an emerging wedding photographer I need to book as many weddings as possible for experience and for my portfolio and their ceremony was going to be at a really pretty location. But at the same time my business head said that reducing my cost based on just 3 hours of shooting would lose me money on a precious Saturday and therefore I should turn this down and hope that something on a larger scale would come along for the same day.

How would I handle the response to this enquiry? Read More→

Categories : Make Better Photographs, Wedding Photography
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Friday Business Challenge – Week 3: The Seven Point Photography Website Review

By Guest
Friday, August 5th, 2011

Welcome to week three of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Rich D. from RichDPhoto.com, Travis Hudgons from HudgonsPhotography.com and to Tanya Tindale from TindaleImages.com for participating in last weeks Friday Business Challenge and for taking the time to write such great comments on the blog.

So on to week number three.

Is Your Photography Website the Best it Can Be?

Your challenge this week is to conduct a review of your website in two parts…

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for SEO Basics for Photographers…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers
Tags : , , , , ,

Five Business Lessons Photographers Can Learn From The Game of Monopoly: by Kene Erike

By Guest
Thursday, August 4th, 2011

I love board games.

They pass the time, are generally easy to pick up, and offer a competitive outlet. One of the most popular board games of all-time is Monopoly. It has spawned dozens of spin-offs and would-be imitators.

You’d be hard pressed to find someone who is not familiar with the game. Monopoly enjoys a passionate following, including University Presidents and CEOs.

One can learn a thing or two about life and business from the game of Monopoly, especially in retrospect.

–

Lesson 1:

If people don’t like you, even if it’s in their best interest, they will not do business with you

I was preparing to play a game of Monopoly with a few friends while I was in college. Another resident (let’s call her “Stacy”) asked if she could join us. Stacy told us that she had played the game a few times in the past.

It quickly became clear that she didn’t understand the nuances of the game.

She made a number of terrible moves, including declining to buy property and ill-advised trades. I couldn’t contain my disdain for her play and made sure that she knew it.

Against counsel, she completed a mega-deal with another player. This player (we’ll call him “Jeff”) handled her with kid gloves. He never yelled or berated her. He just kept talking to her, reassuring her that she was playing a “good game”.

I still remember the smirk on Jeff’s face as he consummated the deal, all but cementing his victory.

She was so turned off by my criticism that she accepted an inferior deal that ensured she had no chance to win the game. Even Jeff conceded as much after the game was over.

I felt bad about criticizing her play, so I apologized to Stacy the next day.

That old saying about flies, vinegar and honey still rings true. Read More→

Categories : Grow Your Business, Guest Bloggers
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Starting a Photography Business: Part 45 – A Creative Bubble

By Ruth Bayley
Tuesday, August 2nd, 2011

It’s a funny old bubble that we creatives inhabit isn’t it?  We are so many characters all with the one aim, to share our talents with others yet some manage this with va va voom and others do so more reluctantly.

Take last week, I was at a flower show and after finishing my photo session I made a beeline for the art tent. Earlier in the morning I’d seen an artist heading over to the marquee head down shyly, hoping no-one approached. We met last year as we have our web designer in common. As I approached his stall last week his back was to any customers with his head down. I empathized with his shyness and walked on by without reacquainting myself.

A couple of stalls along I found a collection of stunning lamps, when you’ve read this check out his site.  http://www.christianwallis.co.uk/ The shapes just made me want to reach out and touch them and run my hands over the smooth curves. In fact I did when Christian’s head was bent writing down some information for me.

Here is the difference, one artist sharing his work with the world whilst his body language said ‘beam me up Scotty’ and the second, was full of enthusiasm and ideas. Even taking the trouble to walk me around the marquee to point out the merits of each stand should I decide to exhibit in the future.

Where do I fall? Somewhere in the middle, give me an inch and I’ll enthuse about my photos, how and where they were taken, mainly the where. Yet I’m always reluctant to offer my photography talents to my friends in case they feel I’m criticizing their work. Read More→

Categories : Grow Your Business, Starting a Business
Tags : , , , , ,
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