Archive for marketing – Page 16

Marketing for the Seasons

Over the past couple of months we’ve shared a few different marketing campaigns but this week we’re going to take a break and look at planning your own.

It seems that just as one holiday finishes the next one begins. Every year there’s someone who notices a Christmas decoration for sale in August and exclaims ‘It’s getting earlier every year!’

Of course there’s some truth to this, the January sales have been starting before Christmas and visit any greeting card shop you’ll know immediately the coming holidays for the next 6 months!

But that’s their business I hear you say……..but doesn’t a portrait photography occasionally fall into the realms of seasonal gifts?

I know that many of you have been using various seasonal promotions but how have you planned your year?

Here’s a few good habits you might want to think about. Read More→

Building Your Photography Business With Multi-Source Marketing: by Larry Lourcey

Larry Lourcey - TrappedA photography studio, like any business, can’t survive without clients. You can be the best photographer in the world, but if nobody knows about you, the studio will fail. There is a reason why the term “starving artist” has been around for so long!

In the past, it was just a matter of putting an ad in the Yellow Pages, then sitting back and waiting for the phone to ring. Unfortunately, those days are gone. People are flooded with information every day. The last thing they are going to do is try and seek you out in the phone book. Think about it… if your plumbing breaks, what are you going to do? Its unlikely that you will run for the phone book or sift through last week’s mail looking for a promo postcard from a plumbing company. You will either call a friend or hit Google and search for a local plumber.

To stay competitive today, you’ve got to change your thinking. Stop looking for the Home Run and concentrate on getting Base Hits. What I mean by that is to focus on finding several places that will send you a few new clients – vs looking for one source that will send you tons of clients. Read More→

Marketing Campaigns for Photographers – Baby Passport Pictures

This is the ninth in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #9 Baby Passport Pictures


These days as ridiculous as it seems most countries require babies to have their own passports (rather than the child traveling on a parental passport).

Whatever you think about a 3 year old traveling with a passport that has a picture of him or her at 6 days old……. it’s a goldmine for studio portrait photographers.

Read More→

Marketing Campaigns for Photographers – Getting Press

This is the eighth in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #8 Getting Press

It’s nice to be talked about but don’t be fooled into thinking that your local paper or photography magazine is going to call you up out of the blue and ask if you’d like a 6 page feature!

Read More→

Starting a Photography Business: Part 23 – A Helping Hand

On our mastermind group call last week, we started talking about marketing and how best to do it. We all put our heads together sharing tips, with different people talking about marketing courses they are doing that incorporated social media promotion. I’m not quite sure if there is a right way, or simply a way that you feel more comfortable with.

For my part, this week I’ve started listening to a teleseminar series about marketing, called, ‘know, like, trust’ with Bill Baren, (I will put all links I mention in this article in the notes). The purpose of the series is that marketing is changing and it’s more important than ever, particularly if you are an internet business, to build a relationship with your potential customer so they come to know, like and trust you and finally buy from you. The first interview was with duo, Jeffrey Van Dyk and Suzanne Falter-Barns, of Spiritual Marketing Quest, talking about the best way in a service business to connect with your customers is by using language that they can relate to.

I’ve got an eye on this with a view to a second business – photography related yet more practical – and in this arena doing as they suggest, remembering a pain that has brought you to this point and using that same language from the things you experienced at that time to relate to others is easier in the spiritual market, but can it be transferred to a sales site? Read More→

Marketing Campaigns for Photographers – Keyrings

This is the seventh in our series looking at different marketing campaigns for photographers.

Also in this series:

Marketing Campaigns for Photographers #7 The Humble Keyring

Last week our marketing campaign suggestion was a fairly large one and involved a fair amount of expense….. this week couldn’t be more different!

Read More→