This is the fifth in our series looking at different marketing campaigns for photographers.
Also in this series:
Marketing Campaigns for Photographers #5 Refer a Friend
The last couple of weeks have all been based around social media so I thought it was time for a marketing campaign that was a little more old school.
Just because having a refer a friend scheme is an old idea doesn’t mean it isn’t a great one. In fact you see it in pretty much every high street business in some way or another so you could say people expect it.
The Campaign
I’m sure you know this one but it’s as simple as “If you recommend me to a friend then you’ll get a ………”
Making it work…..
Firstly you need a couple of very important things:
- Work that clients like and are happy to pay good money for
- Something that they want that they haven’t already got
In other words they have got to want to refer you and they have got to want what you offer as a reward.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.
With the onset of Facebook, Twitter and blogs, we have to keep in mind that everything we post as photographers WILL BE READ. Over time I have noticed that with these outlets it is so easy to get too comfortable with what we put out there. Regardless of our true feelings about any situation especially when it comes to clients, both past, current and potential, we must always come across as positive.