July 7, 2010 – PRESS SUMMARY – Pictage announced their acquisition of ShootQ, a web-based software company offering the industry’s most advanced business management solution. The combination of Pictage and ShootQ will will give photographers a comprehensive platform to manage their workflow, promote their brand, connect with community, and sell their work. Read More→
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
April 15, 2010
PRESS RELEASE
Pictage Introduces New Monthly Subscription Plans to Give Professional Photographer Members Greater Choice and Flexibility
Online Photography Services Leader Now Offers More Affordable Subscription Rates with Broader Range of Support Options to Further Empower Photographers and Enable Success
TORRANCE, Calif. Pictage.com (http://www.pictage.com), the leading professional photographer community and online platform for marketing, selling, and fulfilling professional photo products, today announced the availability of three new monthly subscription plans that give its professional photographer members greater choice, increased flexibility, and more affordable pricing to better assist them with building their respective businesses. Read More→
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
March 13, 2010 – Pictage introduced a major corporate rebranding campaign, which includes the introduction of an exciting new visual identity, an original and more focused tag line, a revamped company website, rebranded products and services and an innovative trade show booth that could be seen at WPPI.
Their new tag line “Empowering photographers. Enabling success.™” clearly emphasizes the company’s focus on and commitment to providing its members with the practical business tools, inspirational support and artistic encouragement they need to be successful. Read More→
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
March 13, 2010 – Pictage, the leading professional photographer community and online platform for marketing, selling and fulfilling professional photo products, announced their Next-Generation online Portal. It’s an easy-to-use platform that enables photographers to efficiently and profitably manage their post-shoot workflow and select from a comprehensive suite of Pictage services that save time and maximize sales.
Pictage was designed to make the professional photographers’ lives easier. The amount of work involved after the shoot can be overwhelming and that’s where Pictage and the new Portal come in to help manage as much of that process as the photographer wishes allowing them to focus more of their time building business.
If you’re already a Pictage member, the new Portal will be made available on a rolling basis over the next two months. If you’re not a member, go to pictage.com for pricing and a demo of their service. Read More→
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
Update: Facebook has updated their promotional guidelines since this article was written. This technique is no longer suggested but it does represent out of the box thinking and is worth the read.
In today’s competitive world, it’s becoming harder and harder to get the attention of our prospective clients. Advertising is everywhere, and the consumer has become immune to traditional marketing methods. To get that needed attention we have to think outside the box and try new things. Many companies have found success using social networking sites like Twitter and Facebook, gaining exposure for their brands through relationship building. On the other hand, many companies have failed by trying to “sell” through social networks, missing the whole point of being “social”.
A great example of thinking outside the box was in a recent social media campaign from IKEA. Their ad agency, Forsman & Bodenfors, created the concept of tying photos from IKEA’s showroom catalog to a store manager’s Facebook profile, drawing fans in through a giveaway promotion. Read More→
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.