Archive for Sony

Tamron's 60th Anniversary Telephoto Zoom Lens Delivers Superior Resolution and Unparalleled Optical Performance

Tamron LogoAug 12, 2010 – PRESS SUMMARY – On August 26, 2010 (Japan Standard Time), Tamron Co., Ltd. (TOKYO:7740), will release another advance in the company’s pursuit of high-resolution images in the telephoto lens category. Their new 70-300 mm F/4-5.6 telephoto zoom lens features image stabilization and an ultrasonic auto-focus drive. The SP 70-300 mm F/4-5.6 Di VC USD (model A005) high-resolution DSLR lens is engineered for a Nikon mount, with compatibility for Canon and Sony mounts to follow. While designed for digital SLR cameras, the SP 70-300 mm F/4-5.6 Di VC USD (Model A005) can be used with both full-frame sensor and AF 35 mm cameras having a zoom range of
70-300 mm, and as well with APS-C sensor cameras where the angle of view changes the zoom to
109-465 mm.

Tamron A005 70-300mm Lens

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Sony Adds 3D Capabilities to the NEX-5 and NEX-3 Cameras

Sony LogoJuly 8, 2010 – PRESS SUMMARY – A new firmware update brings the excitement of 3D shooting to the NEX-5/NEX-3 interchangeable lens cameras.

Sony NEX-5 and NEX-3

Sony NEX-5 and NEX-3

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Sony's New 3D Digital Still Cameras

Sony LogoJuly 8, 2010 – PRESS RELEASE – Sony unveiled two new Cyber-shot® digital still cameras (models DSC-TX9 and DSC-WX5) that are the world’s smallest 3D cameras, capturing 3D images with a single lens system using a sweeping motion.

Sony DSC-TX9 and DSC-WX5

Sony DSC-TX9 and DSC-WX5

“Sony is focused on being the leader in 3D technology, leveraging its expertise to create the best 3D products, content and unique entertainment experiences,” said Kelly Davis, director of the digital imaging business at Sony Electronics. “Sony is making it easy to create personal 3D content that can be enjoyed with friends or family on compatible 3D television systems.” Read More→

Sony Speeds Up Performance with New Memory Stick

Sony LogoMay 15, 2010 – PRESS SUMMARY – Digital photographers have come to expect top performance from their equipment. Quick response and high quality image capture are not just features of their digital cameras, but also functions of the memory cards on which they record.

Sony Electronics will be enhancing its lineup of Memory Stick PRO-HG Duo HX memory cards to increase transfer speeds. These new Memory Stick cards have a 30-megabytes-per-second transfer rate, making them Sony’s fastest memory cards on the market. They are Sony’s highest performance memory cards and are designed to support and enhance features of Sony hardware devices. Read More→

Sony Working on New AVCHD Camcorder with Interchangeable Lens System

Sony LogoMay 15, 2010 – Sony is developing a new AVCHD high-definition camcorder featuring an interchangeable lens system. The camcorder, which will be available this fall, will be compatible with “E Mount” interchangeable lenses developed for Sony’s newest digital still cameras (model NEX-5, NEX-3), as well as many  “A Mount” interchangeable lenses used by the existing “α” DSLR camera lineup via a mount adapter. It will also be equipped with the same “Exmor” APS HD CMOS sensor used in the  NEX-5 and NEX-3 models.

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Sony's New Compact Interchangeable Lens Digital Cameras

Sony LogoMay 15, 2010 – Sony introduced two innovative (alpha) compact interchangeable lens digital cameras, the NEX-5 and NEX-3. They provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

Similar in concept to the Olympus PENs and the Panasonic Lumix, the Sony NEX-5 and NEX-3 are a mirrorless design which reduces the thickness of the camera bodies to just about an inch at their slimmest point. The newly developed 14.2MP APS HD CMOS sensor is about 60 percent larger than the sensor in micro four-thirds cameras which is key to the exceptional image quality, extremely low image noise and creative defocus background effects that are familiar to DSLR users.

Sony NEX-5 and NEX-3

Sony NEX-5 and NEX-3

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