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Friday Business Challenge – Week 3: The Seven Point Photography Website Review

By Guest
Friday, August 5th, 2011

Welcome to week three of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Rich D. from RichDPhoto.com, Travis Hudgons from HudgonsPhotography.com and to Tanya Tindale from TindaleImages.com for participating in last weeks Friday Business Challenge and for taking the time to write such great comments on the blog.

So on to week number three.

Is Your Photography Website the Best it Can Be?

Your challenge this week is to conduct a review of your website in two parts…

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for SEO Basics for Photographers…

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I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

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Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers
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Starting a Photography Business: Part 41 – Heart and Soul

By Ruth Bayley
Tuesday, July 5th, 2011

This last week I have been spending time on getting another business that is very close to my heart closer to launch. The inspiration came from something that happened to me and how I overcame it; and that story can now help others.

A few years ago I lost my voice; the previous day I’d had the most severe sore throat I’ve ever had and the next morning when I woke up I simply couldn’t speak. It wasn’t a normal cold and sore throat, I was in severe pain and I stayed this way for many months. In that time I was only able to communicate by writing what I wanted to say on paper or type it on my phone, and of course I could only comfortably go out when I was with someone; so they could speak for me.

The doctors were baffled and perhaps not surprisingly, with only my thoughts going around in my head and no quick way to express them, depression and anxiety set in. As with many people I had no idea I was depressed, I was too busy focusing on the pain in my throat which I felt on waking and all the way through the day; I was really wrapped up in my own pain and how it restricted me, and giving the throat pain an awful lot of power.

I started to do a little research, and with the help of a friend took a turn down a more alternative approach to healing; meditation, living in the moment more to keep me grounded in the here and now rather than past or future events. Hence my twitter name became @iaminthemoment to help to remind me that is where I need to be, which is challenging enough on its own!

There was a bit more to my recovery than meditation and living in the moment there were other therapies, yet the one thing that helped me to move out of the gloom of depression, and take my attention away from me, was returning to my landscape photography. Read More→

Categories : Grow Your Business, Starting a Business
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The Secret to SEO Conversion: by Zach Prez

By Guest
Friday, May 20th, 2011

Many of my photography marketing posts talk about SEO – the simplest form of affordable advertising where the only cost is your time spent. This post talks about the importance of titles and meta descriptions, and why the keywords in the meta description don’t matter!

Titles First

A webpage title appear at the very top of the browser window, above the URL bar. Keywords here accurately describe the topic of the page. You’re not going to find Charlie Sheen content on a page titled “Best Atlanta Wedding Photo Albums”. You know what you can find on that page I just mentioned without even looking at it. So does Google and so do your potential clients. Keywords in the title not only match your page to search queries, but more importantly show on the search results page. That’s right, the list of links you see in the top 10 of Google are all page titles, and are the deciding factor for whether a searcher clicks to your site, or chooses someone else’s.

Below is a sample search result for “Best Atlanta Wedding Photo Albums”. The title of the page appears as a blue link. Notice that the words in my search (best, Atlanta, wedding) become bolded. It even bolds “photography” which is not what I searched, but closely related.

These factors align searchers to your page and act as cues for them to click you.

The meta description for a page or post appears as the black text below the blue link on a search result. This is the only place it appears, thus is often forgotten, but has a tremendous impact on how many people click on your link. The keywords in a meta description don’t necessarily help a page/post rank better, but will stand out as bold to help convert users to click. As a user, I’m likely to choose the above website because the photographer is the best, award-winning photographer in my area (or so the claim goes). Does your homepage description speak to your strengths and encourage users to choose you over someone else? Read More→

Categories : Grow Your Business, Guest Bloggers, Search Engine Optimization
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Starting a Photography Business: Part 33 – Foot in Mouth

By Ruth Bayley
Monday, May 9th, 2011

With social media only too eager to broadcast the ramblings that we have and let’s face it; a lot of us use social media for keeping a hand in for our business, without constantly tweeting business messages and links, maybe sometimes we don’t necessarily think too much about what we say when we stick a message out there. However that lack of thought can cause enormous problems at times.

Here in the UK on Friday, I’m sure that most of you will be aware that there was a royal wedding. Someone that I follow on Facebook made a comment about the wedding, it was on the anti-side of the royal wedding and though English, they completely misjudged the feeling of people in this country and amazingly, around the world. The torrent of messages disagreeing with her and some quite strongly worded ones flooded in from people worldwide.

Social media makes it so easy to put your thoughts out there without a filter; your filter becomes the people that react. The person I’m talking about is an author, and I was curious as to how many people she lost as followers and how many people just shrugged their shoulders. Read More→

Categories : Grow Your Business, Social Media Marketing, Starting a Business
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Websites for Photographers: Why You Need One & How To Create One: by Robert Brandl

By Guest
Friday, May 6th, 2011

Finding new clients is a big part of being a freelance photographer. It is even harder when you are starting out and have yet to make a name for yourself. Some of the channels you can use to build your reputation include phone, email, word-of-mouth, and networking. But one channel in particular works harder than all the rest.

A website is the bedrock of all your marketing efforts and even targets clients while you sleep. This makes it the ultimate client acquisition tool for the successful freelance photographer.

To ensure your website is working hard for you, make sure it:

  • Has good content related to your specialist area. This will attract the attention of search engines.
  • Builds up a good collection of links to other photographers.
  • Effectively communicates your unique brand.
  • Looks professional.
  • And, of course, is a showcase for your best work.

Photographers and technology

Some freelance photographers love technology and are happy to while away their evenings fine-tuning websites and updating blogs. For others, knowing how to use image editing software is as far as it goes.

Open-source system WordPress.org is probably the most popular website platform among freelancers. It is very easy to use once it has been installed and fitted out with a template.

WordPress’s biggest advantage is that it has an endless supply of plugins and extensions. This means the sky really is the limit in terms of functionality. It has its drawbacks too, though. It needs to be updated on a regular basis to keep your website secure, which is a bit of a hassle – not to mention time-consuming. Thankfully there are easier options. Read More→

Categories : Guest Bloggers, Make Better Photographs
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Starting a Photography Business: Part 29 – Half Time

By Ruth Bayley
Monday, April 11th, 2011

This past week I’ve answered a few business questions and I wondered if it might be useful to you if this week, I did a recap of some of the important areas to think about when starting out.

  • Research. After the initial idea of your business do some research on all areas; suppliers, web design. Go to the library or buy some books on web design, understand what keywords and meta tags are. It’s like taking a car to a garage if you have basic understanding of what’s going on under the bonnet you can’t be easily fooled.
  • Websites. When you look at website companies please make sure that on the admin side you will have boxes where you can add your keywords and meta titles for that page. If there aren’t any I’m sorry to say you’ll be wasting your money on their services, you need to be able to add and alter words, at will, to make your site as productive for search engines as possible. When you are up and running check your keywords are the best ones, monthly with Google’s free tool
  • Chamber of Commerce. Go to your local chamber and fill your boots! They will give you free impartial advice on everything, from whether to be a sole trader or a registered company. You’ll be able to ask about your tax obligations, business plan advice – if you need one and copyright info though keep an eye on this one yourself too. In the UK the government is doing another review of online copyright laws www.bjp-online.com, a trade journal, is a good place to keep up to date with the news. Read More→
Categories : Grow Your Business, Starting a Business
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