June 22, 2011 – PRESS SUMMARY – Apple® announced Final Cut Pro® X, a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas; Content Auto-Analysis that categorizes your content upon import by shot type, media and people; and background rendering that allows you to work without interruption. Built on a modern 64-bit architecture, Final Cut Pro X is available from the Mac® App Store™ for $299.99.
“Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We have shown it to many of the world’s best Pro editors, and their jaws have dropped.”
Founder of Current Photographer, co-host of The Digital Photography Cafe Show, Designer, Photographer, and overall tech geek.
Jan 17, 2011 – PRESS SUMMARY – Nik Software announces Silver Efex Pro 2, a major upgrade to its award-winning Silver Efex Pro software, widely regarded by photographers as the leading black-and-white software solution on the market today. Silver Efex Pro 2 introduces new features that offer even more control over detail, contrast, and tonality, making it easier than ever to transform color photographs into stunning black-and-white images. Silver Efex Pro 2 includes new features such as the History Browser, Dynamic Brightness, Amplify Blacks, Amplify Whites, Soft Contrast, Fine Structure, Image Borders, and selective colorization, as well as a variety of speed and quality improvements. The new features of Silver Efex Pro 2, combined with Nik Software’s award-winning U Point® technology, will continue to evolve black-and-white photography.