Archive for StumbleUpon

Marketing Campaigns for Photographers – The Fabulous Five

Your blog is undoubtedly the most powerful online marketing tool you have at your disposal but if you think that you can rely on SEO and cleverly written post titles to drive traffic your way then think again.

Your blog coupled with the right amount of social media sharing is an effective marketing combination. The question I am often asked is what social networks are best to promote your business and ultimately get more work.

There’s no real answer to that other than there isn’t just one. There isn’t really a typical client for every type of business but there are a few generalisations which can help you.

This marketing campaign is titled The Fabulous Five because it is about identifying at least 5 different social networks where you can drive traffic and potential clients to your site.

Why 5?
Well if you have the time to share on 10 different platforms then don’t let me stop you! Using 5 different social media platforms should be manageable enough and it also gives you a varied enough spread.

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Top 5 Social Media Sites To Promote Your Photography: by Mike Barbre

Are you a young photographer trying to promote your name? Or perhaps you are a veteran professional looking to expand your marketing base. Either way there are several social media sites that can be used to promote your photography

Facebook
Facebook is more than a site for you to connect with long-lost friends. It is also a powerful marketing tool. Set up a page specifically to promote your photos, not your personal profile page. People can become a ‘Fan’ of your page by ‘Liking’ it and can interact with you through the Wall feature. Whenever you post a comment or new photos anyone who is a fan will see these updates.

Post your photos individually and on thematic albums. Always be consistent in updating your page but don’t overload it on a daily basis, you want to keep your fans interested and surprised. Ask them for feedback to increase the interaction between you, your photos and your ‘Fans’.

Twitter
Twitter is a social networking site that allows users to post 140 character updates, called tweets. With a Twitter profile you choose which user tweets to follow. You can tell people about new projects, upcoming exhibitions or simply share a photography tip of the day, making you an online expert source.

You can add your photos to Twitter through its companion site, TwitPic. As the URLs of TwitPic are short they are readily usable on Twitter. Recently there have been discussions on the Terms of Use of TwitPic who may be able to sell your pictures to a third-party without any credit to you, so make sure you read the Terms and Conditions carefully before sharing your images. Read More→