Sep 13, 2009 – Canon introduced three new lenses last week. The EF 100mm f/2.8L Macro IS USM lens is a great multipurpose lens for capturing sharp close-up images of small objects as well as beautiful portrait-length telephoto shots. This lens incorporates Canon’s new Hybrid IS which compensates for both angular camera shake and shift camera shake, problems that become more apparent as magnification increases. Shift camera shake is rarely noticeable when shooting outside the macro realm, such as landscape photography. But when shooting extreme close-ups, even the slightest amount of angular or shift camera shake can adversely affect image quality. The Hybrid IS lens includes an acceleration sensor in addition to the conventional angular velocity sensor, and together work to compensate for the two types of shift giving a much sharper image. This lens will be available at the end of September for an estimated price of $1,049.
The second Canon lens introduced is the EF-S 15-85mm f/3.5-5.6 IS USM. This is an ideal multipurpose wide-angle zoom lens for the photographer shooting a wedding or exotic vacation. The zoom range is equivalent to 24-136mm on a full-frame camera and when coupled with the new 7D, provides videographers with a phenomenal focal range for wide-angle scenic footage and zoomed in telephoto shots. Canon has scheduled this lens to be available in late October for an estimated price of $799.99.
The third lens is the EF-S 18-135mm f/3.5-5.6 IS. This is the perfect Image Stabilized lens for the advanced shooter looking for a wide-angle zoom lens with telephoto capabilities. On a full-frame camera this lens is equivalent to 29-216mm. Look for this lens at the end of September for an estimated price of $499.99.
PRESS RELEASE
Canon U.S.A. Introduces Three New EF and EF-S Lenses, including The First Camera Lens Featuring Hybrid Image Stabilization
Introducing the EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM, and EF-S 18-135mm f/3.5-5.6 IS Lenses
Lake Success, N.Y., September 1, 2009 – Canon U.S.A., Inc., a leader in digital imaging, continues its advancement of EOS lens technology with the introduction of three new EF and EF-S lenses – EF 100mm f/2.8L Macro IS USM, EF-S 15-85mm f/3.5-5.6 IS USM and the EF-S 18-135mm f/3.5-5.6 IS, lenses. The new EF 100mm f/2.8L Macro IS lens is the world’s first camera lens featuring Canon’s new Hybrid Image Stabilization (Hybrid IS) technology*, compensating for both angle camera shake and shift camera shake, up to four shutter speed steps. The EF 100mm f/2.8L Macro IS USM lens is compatible with all EOS cameras, while the EF-S 15-85mm and EF-S 18-135mm zoom lenses are designed specifically for Canon digital cameras that are compatible with EF-S lenses.** Read More→
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Aug 23, 2009 – Samsung introductd their new DualView cameras the TL225 and TL220. As the name would suggest, the cameras have 2 LCD screens. The TL225 has a 3.5” LCD haptic touch screen on the back while the TL220 uses a slightly smaller one at 3”. Both cameras have a 1.5” screen on the front. According to Samsung, “The growing popularity of social networking sites has given rise to the self-portrait or profile picture with many consumers turning their digital camera on themselves to become the subject of their photo.” Using Samsung’s new powerful Smart Gesture User Interface with a built-in Gravity sensor, once the camera is turned on a simple tap on the front LCD activates it and the camera is automatically set to Self Portrait Mode with smile detection. This means if the user wants to take a self-portrait, they only need to tap and smile and the picture will be taken automatically. With their 12.2 MP CCDs, 27mm lens with 4.6x optical zoom and the ability to shoot 720p video, these cameras make for 2 interesting options when shopping for your new point-and-shoot camera. Look for them to hit the market in September with an MSRP of $349.99 for the TL225 and $299.99 for the TL220.