Firstly I’d like to take this chance to wish everyone a very happy new year……now it’s time to get back to business!
The biggest question I’m asked by other photographers is How do I get more leads?
Luckily you’re in the right place here at Current Photographer and the first thing you should do is subscribe to the weekly tips to grow and enhance your business. There is already a wonderful archive with tons of great information so take a little time out, turn that TV off, brew a cup of tea and sit back and consume!
We’ve already shared lots of great ideas but what I’m going to be concentrating on in the next few weeks is specific marketing campaigns aimed directly at photographers.
What is important with any marketing campaigns or strategy is that it requires you to put the work in to make it successful. The key to being an overnight success is often based on years of hard work. It’s not just about having a Facebook page, tweeting once and a while or just printing off a few flyers.
Here’s a few things to consider:
- Plan everything well in advance – November isn’t the time to be thinking about your Christmas promotions….now is!
- Don’t be afraid to experiment or modify the ideas we suggest – there is no real winning formula, just a few good ideas!
- Make a plan for the year and know when you intend to launch different campaigns.
- Create a campaign timetable – this will help you push your campaign forward and not end up as an idea on a post-it note!
- Use database software to organise, track and record the information you collect along the way.
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.
