I think one of the most difficult things about being a visual artist is how “in your face” the competition can be at times. I don’t mean in an aggressive way. I mean in a literal, all-present way. They create amazing work; you feel defeated. They score an unbelievable opportunity; you feel jealous. They brand themselves beautifully; you feel lessened.
Sometimes it’s enough to make you feel like packing up your toys and going home. But despite all of this downtrodden negativity, I’ve got good news.
There is something that you were granted. There is something they absolutely cannot do better than you.
It sounds a bit hokey. Possibly even overplayed. But one thing that your competitors cannot do as well as you, is be you. We, as humans, are all made up of our own experiences. We all have our own abilities. We all have our own views of the world. So while you might appreciate the abilities of your competitors, you are required to build upon your own. You are required as a visual artist to be better than you were yesterday.
What do I mean?
Angela Pointon is the founder of Hand Select Your Clients. She’s here to prove that creative people can be good business people, too. She inspires photographers and other creative people to kick major butt through her coaching, blog, emails, workshops and her books.
I’ve seen lots of different promotions from photographers who have run different competitions and many that do charity work but this marketing campaign is a little different.