On my way to a meeting the other day I passed through Vauxhall station in London and saw a sight which first made me think of a great idea for a marketing campaign but also of an old customer service video I watched years ago while working as a boil in a bag chef (I’m no Gordon Ramsey put it that way).
Firstly I should share the source of my inspiration. Towards the exit of Vauxhall station are a number of different convenience stands from coffee shops to news stands but there is also a stand selling fresh fruit. Nothing unusual about that as we’re all told to eat our five a day, unless you’re Japanese then it’s 17 a day!
What was unusual was the back wall display, it is covered with about 50 4×6 photos of the stand owner showcasing his fishing catches.
Yep, 50 pictures of the same man holding different size fish at a fruit a veg stall.
At first glance I thought it was quite bizarre, but then I thought it was quite brilliant. The owner of the stand obviously has a passion for fishing and a shop on a place where although there is a tremendous amount of footfall many people are passing through at the typical Londoner ‘head down’ fast pace.
But people stop when they see his display and conversations begin. As someone somewhere I’m sure once said, starting a conversation is the beginnings of a sale. (If I have just made that up then feel free to quote me). Read More→
Michael has been working as a photographer for the last ten years. In that time he has shot over 100,000 peoples’ portraits and worked in four different continents. In 2001 Michael graduated with a degree in photography from Manchester Metropolitan University.
