Archive for Guest Bloggers – Page 5

Five Business Lessons Photographers Can Learn From The Game of Monopoly: by Kene Erike

I love board games.

They pass the time, are generally easy to pick up, and offer a competitive outlet. One of the most popular board games of all-time is Monopoly. It has spawned dozens of spin-offs and would-be imitators.

You’d be hard pressed to find someone who is not familiar with the game. Monopoly enjoys a passionate following, including University Presidents and CEOs.

One can learn a thing or two about life and business from the game of Monopoly, especially in retrospect.

–

Lesson 1:

If people don’t like you, even if it’s in their best interest, they will not do business with you

I was preparing to play a game of Monopoly with a few friends while I was in college. Another resident (let’s call her “Stacy”) asked if she could join us. Stacy told us that she had played the game a few times in the past.

It quickly became clear that she didn’t understand the nuances of the game.

She made a number of terrible moves, including declining to buy property and ill-advised trades. I couldn’t contain my disdain for her play and made sure that she knew it.

Against counsel, she completed a mega-deal with another player. This player (we’ll call him “Jeff”) handled her with kid gloves. He never yelled or berated her. He just kept talking to her, reassuring her that she was playing a “good game”.

I still remember the smirk on Jeff’s face as he consummated the deal, all but cementing his victory.

She was so turned off by my criticism that she accepted an inferior deal that ensured she had no chance to win the game. Even Jeff conceded as much after the game was over.

I felt bad about criticizing her play, so I apologized to Stacy the next day.

That old saying about flies, vinegar and honey still rings true. Read More→

Friday Business Challenge – Week 2: How Remarkable is Your Photography Business?

Welcome to week two of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

We want to give a big shout out to Sophie from KisschaseyPhotography.com.au. She took last weeks challenge and wrote a great comment on the post sharing her thoughts. Be sure to stop by her website and blog to see what she’s up to and give her a “Like” on Facebook.

So on to week number two.

How Remarkable is Your Photography Business?

The question is why should someone decide to hire you, over all the other photographers in the area? What is it that’s so special and unique about you that they should choose you over all the other choices available to them, including doing nothing at all?

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

See you next Friday for Your Seven Point Photography Website Review…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Welcome to the Friday Business Challenge

Hi everyone, I’m Robyn Mayne. I am a photographer  and workshop facilitator in Sydney, Australia with a passion for working with other photographers to make their businesses the best they can be.

Welcome to the very first Business Challenge bought to you by CurrentPhotographer.com and Today is Different (that’s me). And can I just take this opportunity to say woohoo! I am super excited to be joining Trevor in bringing you The Challenge!

What is it?

Every Friday* for the next 7 weeks (yes 7! good things take time and work) we will provide you with 7 quick, easy (OK not always easy!) and practical steps on a topic relevant to your photography business.

Each Business Challenge is designed so it can be done 1 task per for 7 days, one a week or all at once.

*Note to Aussie readers: that’s Saturday for those of us “down under”.

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

This Week: Social Media Planning

This week, the first challenge, will look at how to take control of your social media. And how to get your life back if it’s taken control of you!

See you next Friday for How to be Remarkable in Your Photography Business…

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email:
robyn@todayisdifferent.net
Website:
http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter:
@RobynMayne
Facebook:
http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

How to Build Your Senior Market With Facebook and Referrals: by Danielle Neil

When I started my business, I knew that I wanted to photograph high school seniors. My biggest hurdle was finding seniors when I started. Being a transplant to my town, I did not know many parents of high school students. Where to start? My website was not ranking high enough on Google for clients to find me. My senior portfolio was slim since I was just starting out. I decided that print or yearbook advertising may not be the right avenue. I decided my best bet was a two month Facebook ad looking for senior models from four local high schools. I created my ad to target a specific segment from those schools: 16-17 year-old girls. I opted to try this as a test and only spend $100 to see if it was a success. After I hit my $100 limit, I had a few inquiries and one student that was ready to model for me.

I offered my senior model two sessions, one in the spring and one in the fall. Being a “model” included some bonuses. A discounted session fee, referral cards and a discount for every student she referred. I also made it a point to have her post watermarked images on her Facebook page. Read More→

Top 5 Social Media Sites To Promote Your Photography: by Mike Barbre

Are you a young photographer trying to promote your name? Or perhaps you are a veteran professional looking to expand your marketing base. Either way there are several social media sites that can be used to promote your photography

Facebook
Facebook is more than a site for you to connect with long-lost friends. It is also a powerful marketing tool. Set up a page specifically to promote your photos, not your personal profile page. People can become a ‘Fan’ of your page by ‘Liking’ it and can interact with you through the Wall feature. Whenever you post a comment or new photos anyone who is a fan will see these updates.

Post your photos individually and on thematic albums. Always be consistent in updating your page but don’t overload it on a daily basis, you want to keep your fans interested and surprised. Ask them for feedback to increase the interaction between you, your photos and your ‘Fans’.

Twitter
Twitter is a social networking site that allows users to post 140 character updates, called tweets. With a Twitter profile you choose which user tweets to follow. You can tell people about new projects, upcoming exhibitions or simply share a photography tip of the day, making you an online expert source.

You can add your photos to Twitter through its companion site, TwitPic. As the URLs of TwitPic are short they are readily usable on Twitter. Recently there have been discussions on the Terms of Use of TwitPic who may be able to sell your pictures to a third-party without any credit to you, so make sure you read the Terms and Conditions carefully before sharing your images. Read More→

Scenic Outlook – How to Reinvent Your Vision

It’s easy to get into a routine and stay there. While this usually means you are becoming good at something it also has its consequences. Doing the same thing over and over tends to lose its luster, excitement, and opportunity for growth. We are all about growth, right? Nod your head. Yes, yes we are. The best way to force yourself to grow as a photographer is by giving yourself no choice but to step outside of your comfort zone. This is not entirely about growing and learning new things. It’s also about diversifying your work and opening your and your audience’s eyes to a new take on images.

Photography is heavily gear related. You can only be as creative as your gear allows sometimes and it is especially true in the lens department. If you spend a lot of time reading photography related blogs, I’m sure you have heard people screaming (or typing) from the rooftops proclaiming it’s about your vision, not your gear. To an extent this is true but there comes a point where guess what? Gear matters a whole lot. The biggest game changer to your images is glass. Sweet, sweet glass. Due to varying focal lengths and compression, two images from the same exact location can and will look completely different.

Leave it at home – Are you a heavy wide angle shooter like me? Leave that lens at home next time you go out shooting. Enjoy the telephoto brand of glass? Keep it in the bag and strap on the wide angle. This is hands down the best way to force you to expand your vision and skill. For the remainder of this article, I will pretend everyone out there loves their ultra wide angle lens as much as me. When using a niche lens like an UWA, you tend to compose and frame most shots in a similar fashion. Foregrounds stretch, apparent distances expand, and the sun appears very small. Read More→