Archive for marketing – Page 7

Animoto Announces Free September Webinars

By Trevor Current
Friday, September 9th, 2011

September 9, 2011 – PRESS SUMMARY – Award-winning online video creation service Animoto (www.animoto.com) announces today two new free webinars on September 15th and September 22nd for photographers interested in enhancing their senior portrait business.

“Over the past few years we’re proud to have played a rapidly growing role in the success of senior portrait photographers across the U.S. This September, Animoto is excited to help photographers have their best senior season ever by hosting two free webinars packed with new ideas and marketing tips for boosting a studio’s senior portrait business,” said Erik Bjornard, Vice President of Marketing.

Rock the Boat, Break the Bank: a webinar with Blair Phillips & Animoto

On Thursday, September 15th from 2:00 PM – 3:00 PM EDT, photographer Blair Phillips will share with webinar attendees his unique approach to senior portraiture. In this webinar, he’ll discuss how he involves parents during the senior session, how unique (and free) set design creates a style that no one else in his market has, and how his outdoor lighting has launched his senior business into the next orbit. Read More→

Categories : News and Reviews
Tags : , , , , , ,

Friday Business Challenge Wrap-up

By Guest
Friday, September 9th, 2011

A huge thank you to everyone who participated in the Friday Business Challenge bought to you by Current Photographer and Today is Different. Did you miss the 7 weekly challenges? If you did it’s not too late to go back and check them out?

  1. Avoiding the overwhelm of social media
  2. Providing a remarkable experience
  3. The 7 point website review
  4. Must do SEO tactics for photographers
  5. 7 steps to creating a referral program
  6. 7 steps to eamil marketing
  7. Goal setting and teh next 7 weeks

So if you stayed with us, how did you go with the challenges? We’d love to hear your comments. If you are saving them up for a rainy day, that’s cool as well!

If you particiapted in the challenges and want to see more from me at Today is Different pop on over, have a look around and get a free marketing promotions planner if you subscribe.

Bye for now and happy challenging…

Robyn

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Guest Bloggers
Tags : , , , , , ,

Marketing Campaigns for Photographers – Publishing Prices

By Michael Shilling
Friday, September 9th, 2011

A well known photographer once told me “The only reason people ask how much is that it is the only question they have.” In some respects this is true but the decision to publish prices and rates on your website can make a dramatic impact on your online marketing efforts.

It’s always been my belief that if you are going to publish your prices on your website then it should be because you are either incredibly cheap or incredibly expensive. In truth there is no real right or wrong way…… well actually that’s not strictly true. The wrong way would be not to experiment. For this reason this marketing campaign has four different options. (The next part of this article will be published next week). I’ll let you decide if you are going to try all or none of them but I would suggest that you do try out at least a couple of them.

1. Prices published in full
Arguably we live in a ‘compare the market’ world and I for one find it frustrating if I can’t immediately find the price of something on a website. The only problem with answering the only question that people might have is that they don’t have a reason to contact you other than to book a session or meeting with you.

This will result in a much higher enquiry to booking ratio and probably increase the quality of your clients as well. Whilst it does act as a filter for time wasters at the same time you might scare away others before you have had a chance to properly sell yourself.

You do also open yourself to being undercut by the competition but even if this does happen just ignore it. The worst thing you could do for your business is to get into a price war. There will always be someone doing better work than you for cheaper. Once you accept that you can move on and worry about more important things.

Read More→

Categories : Grow Your Business, Marketing Campaigns
Tags : , , , , ,

Friday Business Challenge – Week 7: Goal Setting and the Next Seven Weeks

By Guest
Friday, September 2nd, 2011

Welcome to week seven of the Friday Business Challenge bought to you by Current Photographer and Today is Different. Not sure what The Challenge is about? Click here to find out: Welcome to the Friday Business Challenge.

So how did you go with last week’s challenge? Did you do it? Don’t worry if you haven’t yet, just go back and do it any time before the challenge ends.

So on to week number seven.

Goal Setting and the Next Seven Weeks

The Challenge & the Reward

We want to see you succeed in your photography business. Participating in the 7 weeks of challenges will help you focus on taking action towards making your business the best it can be.

Sharing your experiences with others is also a great benefit to the community, so we want to hear from you. Tell us how you did with the weeks challenge in the comments below. In return we want to give you a little promotion (and who doesn’t want that?) Be sure to include links to your website, blog, Twitter profile, Facebook Page, LinkedIn and any other profile you’d like to share with the community.

We’ll select the best, most thought out comments to be featured in next weeks challenge along with a post on the Today Is Different blog. Just think of all those wonderful links you’ll get to help your SEO!

As an additional incentive we are offering you a chance to get one of your favorite photographs featured at the top of CurrentPhotographer.com. We’ll include your image, your name or company name along with your website url. When the graphic is clicked the viewer will be taken directly to your website. Nice way to get a little extra attention huh?

So how do you get your image featured you ask? It’s simple, just click the “Tweet & Get It” button below. You’ll automatically tweet the special phrase and get immediate access to a free e-book that Trevor has put together titled “How to Pimp Out Your Twitter Profile in 4 Easy Steps”.

We’ll pick 4 random Twitter followers who tweet the special phrase and send them a Direct Message with details on how to submit their photo and information.

At the end of the 7 weeks we’ll have a special gift for all those who participated and commented. Trevor and I have put together a couple of great e-books that we’d like to give to you for FREE just to say thanks.

So keep participating in the challenges, keep the comments coming and share your accomplishments with your friends on Twitter and Facebook to let them know “you’re in it to win it!”

*See “The Challenge and the Reward” above for more details.

–

I am a portrait photographer and a workshop facilitator. I am passionate about what I do and thrive amongst people who are innovative and love what they do. I am in my element in the midst of conversations where ideas are spread and opportunities are discovered.

Today is Different provides workshops, retreats and consulting for professional photographers in Sydney, Australia.

We help you to:

  • Find your uniqueness and your fantabulousness
  • Stop selling products and services and start providing
    an experience
  • Find clients that you love and that love you right back
  • Simplify by focusing on what is truly important

Today is Different

Company: Today is Different
Phone: +61 403 500 801
Email: robyn@todayisdifferent.net
Website: http://www.todayisdifferent.com.au/
Blog: http://www.todayisdifferent.com.au/blog
Twitter: @RobynMayne
Facebook: http://facebook.com/TodayIsDifferent

© 2017 Robyn Mayne

Here’s how you can share your tips, techniques and tutorials on CurrentPhotographer.com

–

Categories : Friday Business Challenge, Grow Your Business, Guest Bloggers
Tags : , , , ,

Marketing Campaigns for Photographers – The Newsletter

By Michael Shilling
Friday, September 2nd, 2011

There’s nothing simpler than creating a monthly newsletter that I’m surprised more photographers don’t do it.

After all, you have a big database of past clients that at some point you’ll want to ask if they’d like to use your services again. You will also, I’m guessing, be pretty keen to have their network of friends know about and hire you too.

Your blog is certainly a wonderful platform to post about your photographic adventures as is Facebook and all the other social networks but it’s unlikely that all of your clients will be subscribing to your RSS feed or watching your every move.

A monthly email newsletter is the perfect way of just reminding people of who you are, what you do and how good at it you’re getting!

A few things you might want to include in your newsletter:

Promotions
Don’t build the whole newsletter around these but make sure they are prominent.

Competitions
Include images that you’ve either entered into a competition or have information about a competition your are hosting. It’s all very well telling people you are going to give away a free canvas every month but people like to see that someone is winning!

Images
Your are a photographer after all! Sharing your favourite images from the past month makes your newsletter more interesting and is a great way to promote your work.

Read More→

Categories : Grow Your Business, Marketing Campaigns
Tags : , , , , ,

How to “Nudge” Your Clients to Pick Up the Phone and Call

By Trevor Current
Thursday, September 1st, 2011

A while back I wrote a Weekly Business Tip titled “Email Marketing is Not Dead. Here are 8 Tips to Help You Build a Successful List”. I truly believe email marketing is an effective way to stay in touch with past and future clients. It’s a soft-sell approach to keep in front of them on a regular basis so when the need arises to hire a photographer you will be the first one they think of.

Hopefully those who read that article took my advice and created a list of your current clients and prospects and started your email marketing campaign. For those of you who didn’t or if you are just coming on-board now, there’s no better time than the present.

If you’ve been running an email marketing campaign for a while you may find yourself getting frustrated with the results. You spend the time creating your newsletters, company updates, special offers, etc. but are seeing very little return on your time investment. Don’t worry this is normal! On average if you are getting a 20% open rate you’re doing good and remember that the 20% who are opening your emails may not necessarily be in the market to hire a photographer at that time.

Unless you are a commercial photographer doing repeat work with advertising agencies, graphic design studios, etc. the need for a professional photographer doesn’t come up on a daily basis. But if you’re a wedding photographer who also shoots portraits you could find yourself getting new work from existing clients as their lives change. You may start with their wedding, then roll in to baby portraits, then yearly holiday family portraits. The objective with email marketing is to stay in front of your past clients so when these life changes happen you’ll be there to capture them. Read More→

Categories : Grow Your Business
Tags : , , , ,
« Previous Page
Next Page »